Tumbleweeds In Your Content Marketing?

Content marketing for your business can be a desperate thing during those early days. You can work your socks off cranking out post after post for months and find that only your mother and her friend have read them (or have pretended to).

You can tweet like you mean it for aeons and get nowhere. And you can literally waste a significant portion of your life on other platforms.

What if no one is reading your content? What can you do about a problem that is both frustrating and, frankly, quite embarrassing? We’re not talking about engagement here, as in comments and likes and so on. We’re talking about something really bad. Tumbleweed bad.

We’re talking about people not even viewing your content. No views, no traffic, nothing. Just a tumbleweed or two, and plenty of blood, sweat and tears.

So how do you get rid of those tumbleweeds? What can you possibly do to ensure that people come see what you do, before it’s too late?

Keep cranking out your stuff

This is the best advice I can give and possibly the worst to hear. Whatever you do and whatever you create content on, someone needs to know about it. But this kind of stuff does take time. I have had many, many clients who start to become impatient after they get no engagement even at the three-month stage. Sometimes they give up, only to find that if they had waited just a few days longer people would start to connect with their content. It happens.

Don’t ever give up. Set a routine where you create content on a daily basis. You can mix it up if you like. Create one video post a week, and three blog posts. Add daily social media content and leave it at that for a while. Test and see the response. If it isn’t working after three months, change it. I’m not going to mention Rome and how it was built but you get the picture.

Keep it relevant

This is especially crucial. When those readers eventually come calling they will be expecting relevant content. Prepare for this.

Find out what people in your industry are talking about right now, and then create content around that. The more you do this, the more your content will be seen as relevant and important. Keep the news and industry items dynamic and it will pay off in the long run.

Write more

I know the general industry consensus is now about writing amazing pieces that you would expect to be read in ten years time but that is not always the best approach. And it is really bad if all you’re seeing is tumbleweeds.

You need volume, and sometimes it is good to write 10-20 good pieces over a couple of weeks and get them out there, rather than just 5 stellar pieces. Get noticed first, and then get appreciated.

So, keep going. Keep it relevant and write as much as you can. Soon, that tumbleweed will be swept up in a storm of critical approval and appreciation.

And the best thing is, you’ll deserve it.

And for God’s sake, if you’re getting no comments, turn the comments feature off.

What Is A Limited Company?

If you are self-employed, you have the option to set yourself up as a limited company.  

A limited company is an organisation that you set up to run a business. Like being a sole trader, you can set up the business so that you work alone, and run the business alone as a solo entrepreneur. The difference between being a sole trader and having a limited company is that the finances of a limited company are separate to your finances, and the responsibility for the business lies with the limited company. The company owns any profit it makes, and after paying Corporation Tax, can then share those profits out among the people who run the company. Of course,if it is just you who runs the company, you take note profits.

Who owns a limited company?

The easy and straightforward answer is that a limited company is owned by it’s members. This means that if you are the only member, you own the company in it’s entirety. From selling your products to managing the business and beyond, ownership and responsibility is with you. If you have set up the company with other people however, ownership is shared between all of you.

A limited company needs a director to ensure that the company is run well and run according to regulations. If you are the owner of the company and the sole person, you are the director. If there are more people involved in ownership, a decision will have to be made as to who the director is.

Being a director carries significant responsbility outside of making sure the company is run well. The director must maintain company records and report to HMRC( HM Revenue and Customs). This means keeping HMRC up to date with changes and registering a tax return every year.

As a limited company, you will pay Corporation Tax (otherwise known as ‘business tax’). This means taxable profits, including money raised from trading, investments and the sale of any assets. If you do not set up your limited company for paying Corporation Tax within three months of setting up for business, you could face a fine from HMRC.

If you have been a sole trader, you will be used to receiving a bill from HMRC informing you of tax you have to pay. This does not happen with a limited company. You fill out a company tax return and work out how much you are liable for with your taxable profits.

If you are the director, this is your job. You can hire an accountant obviously, but responsibility lies with you and only you.

This is a basic explanation of what a limited company is. Bear in mind the key takeaways here. You can own and run a limited company yourself, but all responsibility lies with you. reporting for tax with HMRC is again your job. If other people are involved a director must be appointed. That director has sole responsibility for the oversight of the company as well as dealings with HMRC.

Next, we will look at how to set up a limited company so that it meets legal requirements.