Emojis In Social Media Marketing: What Are The Benefits?

Messaging is important, and brands that want to stand out often use emojis, those cute little button type things that express emotions like sadness or happiness, as well as thoughts and platitudes. They are great fun, and they’ve been growing in number ever since their first appearance. Now Apple has given the iPhone 200 newContinue reading “Emojis In Social Media Marketing: What Are The Benefits?”

TikTok For Business: TikTok Creates New Platform For Brands

TikTok continues to dominate the social media stage, and it shows no sign of slowing down. Monetisation is now very much a reality on the platform, and the company has just pushed that particular boat out a little further, in an attempt to make TikTok easier for business.  TikTok has just published a brand new platform,Continue reading “TikTok For Business: TikTok Creates New Platform For Brands”

With Content Marketing, Do No Evil

In these content marketing heavy times, it is important that companies don’t just ‘add to the noise’. It’s easy to do. Take the company that talks about itself all the time. On twitter it can’t stop updating with news about its latest clients, office gossip, and anything else that makes it’s loyal fans happy. DoesContinue reading “With Content Marketing, Do No Evil”

Personal Branding For Shy People

Let’s say that, about a year ago, you started your own little company. Let’s say that company quickly started to bring in some money, and you’re now standing on the verge of making some real revenue. But there’s a problem. You don’t ‘do’ personal branding. You hear a lot about personal branding, and the factContinue reading “Personal Branding For Shy People”

It’s Not The Content Marketing, It’s You

Recently, I’ve had many clients come to me and express concern over content marketing and the return on investment it will bring to them. These concerns range from the issue of having any return on investment at all; to how much money they’re going to get, right down to the last penny. As this conversationContinue reading “It’s Not The Content Marketing, It’s You”

How To Make Your Next Infographic Work

One of the biggest things that happened recently in content marketing was the infographic. This particular aspect of content marketing really became popular over the last couple of years. And then it kind of died. Like many trends, it was jumped on, done to death, and then discarded by the majority. Or was it? IsContinue reading “How To Make Your Next Infographic Work”

Facebook Moves Closer To VR Social Network

Facebook has always tried to push the envelope with its products and services. It’s overriding aim seems to be to dominate the social media space, and that has fueled it’s acquisitions, innovations and arguably it’s problems.  Facebook has just released a little more information about Facebook Horizon. This is a fully immersive VR environment, and what makesContinue reading “Facebook Moves Closer To VR Social Network”

Twitter Fights Against Pointless Retweets

Twitter has, like many other social media platforms recently, been trying to make sure that any content you see on feeds is worthy content. That’s why Twitter has just announced that it is testing a new button that will allow people to be protected against the sharing of misinformation or all dated content. Essentially, users will be encouragedContinue reading “Twitter Fights Against Pointless Retweets”

Stop Selling. Start Building

Why do people use social media? From Twitter to Facebook, there is only one reason: To express themselves. Even on LinkedIn, which is a so-called ‘professional social media site’ you see a lot more happening on the personal profiles than you do on the company pages. People are people, and they can’t stop being people.Continue reading “Stop Selling. Start Building”

Some Actual Real-Life Advice On Using Twitter For Your Business

Ahh, Twitter. I have to confess I’m a bit of a Twitter addict. In fact, last week I had to finally remove the app from my iPhone because I was using it just a little too much and it was affecting my productivity. And that’s just scary. But if you use Twitter for your businessContinue reading “Some Actual Real-Life Advice On Using Twitter For Your Business”