Increasing Customer Retention Rate: VIP Customers

Every now and then I’m going to be taking a look at some quick and practical ways in which you can make progress towards retaining more of your customers. Today we are going to focus on the VIP method, where you find your most valuable customers and give them priority and preference, and generally treatContinue reading “Increasing Customer Retention Rate: VIP Customers”

Why does customer churn happen (and what can I do about it)?

As a freelancer or small business owner, it can be very challenging to manage all the aspects of your business. And some of those aspects can be easy to miss too. We looked at customer churn in a previous post, and in this post I thought I would take the time to work out whyContinue reading “Why does customer churn happen (and what can I do about it)?”

What is customer churn?

As your business grows and becomes bigger and better at what it does, there is one inevitability that is always lurking just around the corner. You are going to lose customers. No matter how hard you work or how amazing your product is, at some point people just won’t come back. They will go andContinue reading “What is customer churn?”