With Marketing, Lose Your Ego

Probably around 99% of companies out there are making the same mistake with their website and their content marketing in general. This mistake is costing them a lot of business, and the worst thing is it’s almost impossible to spot. In other words, it’s a silent killer. Before you know it, it’ll be responsible forContinue reading “With Marketing, Lose Your Ego”

How To Make Your Next Infographic Work

One of the biggest things that happened recently in content marketing was the infographic. This particular aspect of content marketing really became popular over the last couple of years. And then it kind of died. Like many trends, it was jumped on, done to death, and then discarded by the majority. Or was it? IsContinue reading “How To Make Your Next Infographic Work”

The 3 Biggest Mistakes Entrepreneurs Make

This post previously appeared on insiginiaseo.com. We all know it’s not easy being an entrepreneur. The hours are long and the pay (at least until you’re in real profit territory) is measly. However, as long as you don’t make silly mistakes and you enter every situation with a keen and focused mind, you will getContinue reading “The 3 Biggest Mistakes Entrepreneurs Make”

Email Marketing Is Not Dead

Email marketing is not dead. It isn’t even resting. Instead, it is very much a strong and vital player in content marketing, and has helped many a small business gain new leads and close more deals. In this post we will look at four reasons why email marketing is still very much a force toContinue reading “Email Marketing Is Not Dead”

Content Marketing And The Golden Ratio

The original Golden Ratio has nothing to do with content marketing of course. In fact, it’s a very complex and mind-boggling mathematical concept (it features pretty heavily in the arts too). But the idea of a golden or ideal ratio in your content marketing does make sense. At the extreme and negative end of theContinue reading “Content Marketing And The Golden Ratio”

Do You Have A Personal Brand?

You can spend hundreds of thousands of whatever currency you operate in on branding your company. But how much of your resources do you dedicate to your own personal branding? You have a personal brand. Everyone around you has a personal brand. the millions of people who use LinkedIn and Facebook and all those otherContinue reading “Do You Have A Personal Brand?”

The Medium-Sized Business And Content Marketing

The medium sized business probably has the hardest time creating a content marketing strategy. It’s kind of easy if you’re small, because you have less to worry about. And if you’re a large business, you can’t really expect any sympathy whatever you do. For medium guys though, they have to work especially hard to getContinue reading “The Medium-Sized Business And Content Marketing”

How Cupcakes Ruined Google’s Marketing

Many years ago I used to hang out with someone who I had nothing in common with. He was witty and clever, I was the opposite. He was good-looking, I was…well, I was me. He also did well at school. I didn’t. I hung out with him because he was everything I wasn’t and this meantContinue reading “How Cupcakes Ruined Google’s Marketing”

How To Build Sales Over The Next Six Months

If you want to increase the amount of sales you make, there are four sound methods that will help to massively boost your overall sales performance. The methods outlined below are not necessarily quick fixes, but they work on building confidence in your product, and building your client list over time. They also work forContinue reading “How To Build Sales Over The Next Six Months”

How To Make Your Next Blog Post Your Best

If you are considering writing a blog post for your business, or hiring someone else to do it for you, there are a number of things you need to ensure are present and correct. While there may be no ‘magic formula’ for a great blog post, there is certainly a set of key elements thatContinue reading “How To Make Your Next Blog Post Your Best”