Virtual Booth: An Interview With Mark Henning

Every now and then, we focus on companies or products that we think will make the small business journey a little easier. Today we are going to focus on something called Virtual Booth. It’s created by Simple Booth and has been designed to make online events more fun and more engaging. How does it work?Continue reading “Virtual Booth: An Interview With Mark Henning”

With Content Marketing, Do No Evil

In these content marketing heavy times, it is important that companies don’t just ‘add to the noise’. It’s easy to do. Take the company that talks about itself all the time. On twitter it can’t stop updating with news about its latest clients, office gossip, and anything else that makes it’s loyal fans happy. DoesContinue reading “With Content Marketing, Do No Evil”

Personal Branding For Shy People

Let’s say that, about a year ago, you started your own little company. Let’s say that company quickly started to bring in some money, and you’re now standing on the verge of making some real revenue. But there’s a problem. You don’t ‘do’ personal branding. You hear a lot about personal branding, and the factContinue reading “Personal Branding For Shy People”

Tumbleweeds In Your Content Marketing?

Content marketing for your business can be a desperate thing during those early days. You can work your socks off cranking out post after post for months and find that only your mother and her friend have read them (or have pretended to). You can tweet like you mean it for aeons and get nowhere.Continue reading “Tumbleweeds In Your Content Marketing?”

IBM: Just Features And A Smile

Ask any branding specialist or any marketer for that matter what a brand is and they will start to talk about identity. And that is perfectly correct. Brands are identities. They are belief systems. They are what a company stands for. They are not selling. But if you head out on Twitter and spend moreContinue reading “IBM: Just Features And A Smile”

It’s Not The Content Marketing, It’s You

Recently, I’ve had many clients come to me and express concern over content marketing and the return on investment it will bring to them. These concerns range from the issue of having any return on investment at all; to how much money they’re going to get, right down to the last penny. As this conversationContinue reading “It’s Not The Content Marketing, It’s You”

With Marketing, Lose Your Ego

Probably around 99% of companies out there are making the same mistake with their website and their content marketing in general. This mistake is costing them a lot of business, and the worst thing is it’s almost impossible to spot. In other words, it’s a silent killer. Before you know it, it’ll be responsible forContinue reading “With Marketing, Lose Your Ego”

How To Make Your Next Infographic Work

One of the biggest things that happened recently in content marketing was the infographic. This particular aspect of content marketing really became popular over the last couple of years. And then it kind of died. Like many trends, it was jumped on, done to death, and then discarded by the majority. Or was it? IsContinue reading “How To Make Your Next Infographic Work”

The 3 Biggest Mistakes Entrepreneurs Make

This post previously appeared on insiginiaseo.com. We all know it’s not easy being an entrepreneur. The hours are long and the pay (at least until you’re in real profit territory) is measly. However, as long as you don’t make silly mistakes and you enter every situation with a keen and focused mind, you will getContinue reading “The 3 Biggest Mistakes Entrepreneurs Make”

Email Marketing Is Not Dead

Email marketing is not dead. It isn’t even resting. Instead, it is very much a strong and vital player in content marketing, and has helped many a small business gain new leads and close more deals. In this post we will look at four reasons why email marketing is still very much a force toContinue reading “Email Marketing Is Not Dead”