Easy Can Vending Machine Business Guide (2022)

Would you like to run your own business? Or maybe you just need some extra income? Have you considered running a soda can vending machine business? In this post I will take you through exactly what you need to know to get started with this type of business.

The good news is that the soda machines business model isn’t going to break the bank. And like most vending machine businesses, it can be scaled quite quickly. 

Work out profit potential first

If you plan to buy your own cold drink vending machines and scale up from there, you have to develop a business focus. And that means working out your annual revenue and profit potential. Take a quick look at the profit calculator here to gain a rough idea of what you can expect once you are up and running.

Your first machine could cost upwards of $3000 (new) and you need to know that you can expect some profit within the first year. Compared to other industries, there are low startup costs, but don’t buy a new vending machine unless you are happy with the profit potential.

Soda can vending machine business: the location

You will first have to find the best location for your machine. Your biggest worry here is that you install a machine that has competition nearby. Your spot needs to be as far away from other machines as possible. At the same time, it needs to be somewhere that has plenty of potential customers.

This is a huge part of the process. For example, you wouldn’t place a soda machine in a busy cafeteria, where customers will buy their soda from the staff. And it would be ridiculous to install a soda can vending machine in a gym. Soda is not the first thing on a gym user’s mind.

Your best bet is to focus on small businesses first of all. These will have a good number of employees that are a potential customer group for your drink selections. 

Then make some calls. Contact the businesses and ask to speak to the manager or owner. Discuss the prospect of placing a vending machine on their premises. 

Some tips:

  • Dress nice. Professionals expect to work with professionals. Dress smartly and ensure you look like someone they can do business with
  • Take a flyer or brochure of whichever machine you have to show the manager/boss. Again, this brings an air of professionalism to the situation
  • After discussing the proposition, don’t leave without giving them your business card. Don’t have one? Get one. You’re running a business.
  • The business will most likely have a vending machine or two in place already. However, there is a chance that it will be old and still use coins for vending. Your vending machine will be new, and have a number of payment options, including credit card readers

To help you along your way, here is a list of potential locations for your new machine. The list is more than enough for you to get a plan together and start contacting businesses today.

  • Airport
  • Amusement Park
  • Apartment Building
  • Assisted Living Center
  • Auto Brake Shop
  • Auto Dealership
  • Bank
  • Bingo Hall
  • Bookstore
  • Bowling Alley
  • Bus Station
  • Business Office Building
  • Car Wash
  • College/ University
  • Community Center
  • Community Swimming Pool
  • Computer Store
  • Dental Office
  • Department Store
  • Doctor’s Office
  • Dormitory
  • Driver’s License Division
  • Dry Cleaner
  • Fire Station
  • Fraternity/ Sorority
  • Furniture Store
  • Gift Shop
  • Golf Course Lounge
  • Government Office
  • Gym
  • Health Club
  • Hospital
  • Hotel
  • Humane Society
  • Ice Skating Rink
  • Industrial Park
  • Laundromat
  • Library
  • Mall
  • Manufacturing Plant
  • Medical Building
  • Meeting Hall
  • Military Reserve/ Guard Center
  • Military Enlistment Office
  • Military Treatment Facility
  • Miniature Golf
  • Motel
  • Motor Vehicle Division
  • Motorcycle Shop
  • Muffler Shop
  • Night Club
  • Nursing Home/ Retirement Home
  • Oil & Lube Center
  • Office buildings
  • Police Station
  • Private School
  • Public Utility Office
  • Railroad Station
  • Recreation Center
  • Rental Yard
  • Rest Stop Facility (off Highway)
  • Roller Skating Rink
  • School
  • Senior Center
  • Shopping Center
  • Ski Resort
  • Stock Brokerage
  • Telemarketing Office
  • Tire Store
  • Tourist Attraction
  • Truck Stop
  • Trucking Company
  • Veteran’s Affairs Facility
  • Veterinary Office
  • Waiting Room (any kind)
  • Warehouse
  • YMCA
  • Youth Center
  • Zoo

If you are committed to buying a vending machine and organizing the location of it, it’s important to understand that it can be a bit of a challenge at first. You will spend some time on the phone and walking into locations to speak to the manager.

Want to start your very own vending machine business?
Why not learn from the experts at iKrave Vending.

Featured in Business Insider and CNBC.

However, there are ways to make the process a lot quicker and easier.

Think about the places where you visit regularly, like your local gym or sports club. You might also consider your local doctor’s surgery. Because you visit regularly, you will know the people who work there pretty well, or at least be a familiar face. That makes it less awkward when approaching them about the machine. 

Don’t forget to ask family and friends too. They will have workplaces where they know people who want a convenient way to buy a perfect cold drink from time to time. And they can spread the word about the vending machine.

A Chamber of Commerce may also be able to help you. Using their services, you can find out about business owners in your area, giving you some ideas for potential locations for vending machines

You will also have to think about other costs, including those that may come with placing the machine. You must pay commissions to the owner of the vending machine location and fund the energy needed to run the machine before you can pocket the earnings. The property owner usually receives 10% to 25% of the revenue generated by your vending machine.

When choosing a location, make sure it benefits from some crisp lighting. Also bear in mind that machines come in various sizes and styles. For example, many machines have a small footprint, but some don’t. Your location and the placement itself have to take size into account.

Can vending machine business: Buying one

You can find your first can vending machine through one of the following methods:

  1. Vending machine manufacturers and wholesalers provide the largest selection of vending machines, the latest technology, and the most comprehensive services for delivery, repairs, and training. This is generally viewed as a more expensive option. The reason for this is that franchises and companies may ask that you purchase a set number of machines as a minimum. There may also be fees around servicing and so on.
  2. You can browse different vending machine brands and models at secondary market sellers or specialty online retailers, and they often have business owner resources.
  3. There are thousands of vending machines for sale on platforms like Craigslist and eBay. You can also try online marketplaces such as Sam’s Club. It is possible to filter results by merchant and owner location, so you don’t need to worry about large shipping fees. This may be a good option for the first-time entrepreneur. These places also tend to offer a wider range of cold beverage products too for your vending business.

You will find that, as with all established business opportunities, vending machines do offer plenty of ‘bells and whistles’. Just like with phones, there are even smart vending machine options. These extra features and types of machines include:

  • Machines that serve snacks and drinks (some machines offer candy bars for example)
  • Ability to accept credit cards and large bills (and other cashless payments)
  • The latest vending technology, including accessibility via touch or voice
  • Monitor your inventory remotely and receive alerts when it is low
  • You can brand the front of your machine with “wraps”
  • Interactive full-color display (such as a full-color touch screen)
  • Special high capacity machines
  • Low power consumption models
  • Custom vending machines that make a visual impact
  • A large delivery bin option (some customers prefer this)
  • A vending management system (for stock control etc.)

But don’t get sucked into spending too much on these extras, since they can quickly add up. Consider what you can afford at the moment, while also choosing the vending machine that best suits your products. Spending an extra $100 because you like the look of the keypad of the vending machine doesn’t make sense when you are chasing profits.

Some secondary market sellers offer support for people new to the vending machine industry. This will allow you to tap into years of experience before you jump in.

Payment options

Like most people, you will have to find a way to finance your new can machine venture. Your best option may be to secure a short-term loan to finance your vending machine if you’re already a business owner and have a history of business financial success.

You don’t need a lot of money to start a vending machine business that makes money. An equipment financing loan can help if you need it. In addition to being collateral, your equipment is also the factor determining the terms of these loans.

Can vending machine business: some FAQs

Can I make money with this business?

Vendors earn $35 on average each week, but machines placed in safe, high-traffic areas can generate $400 to $500 per month. Like all businesses there are a number of factors that will determine your profit. For example, your soda selections could have a significant impact on revenue. Something as small as offering 12-ounce cans instead of 24oz bottles may make a difference financially.

What about tax?

Sales tax is charged on the revenue generated by beverage machines. The amount depends on your state. The amount of sales tax varies depending on your state.

How much does it cost to stock a soda can vending machine?

Used or refurbished vending machines can be found for between $1,200 and $3,000. Vending machines range in cost from $3,000 to $10,000, depending on their features and size.

When will my machine make it’s money back?

Due to so many factors and issues it’s hard to predict whether payback will be shorter than 6 months (accepted industry average). It usually takes 12 to 14 months for a vending machine to recoup its costs.

Any further tips?

You can begin to generate a passive income from your vending machine business as you learn about its pattern of demand, without the need to take out a massive loan. You can increase the scope of the business gradually depending on whether you will continue to work another job, so you can take on more when you are ready or scale back if needed. 

Next steps

If you want to run your own can vending machine business, here is a quick outline of what to do:

  1. Consider vending machines in locations where you feel motivated to use them.  Ask the owner to work out an agreement.
  2. A vending machine can be purchased from a manufacturer or wholesaler, or a secondary market retailer, or online.
  3. Explore your finance options: The ideal choices are a short-term loan and equipment financing.
  4. Keep it gradual, and scale when you are ready.

Enjoy this post? Why not take a look at my post on investing in ice vending machines?

iKrave Vending

Ever wanted to have your own franchise but don’t know where to start? Try my Beginners Guide.

Ice Vending Machine Business: Read Before You Invest – 2022

Would you like to run your own business? Have you considered running an ice vending machine business? In this post I will take you through exactly what you need to know to get started as an ice vending machine business owner in the United States.

What is an ice vending machine business?

It is basically a passive income generator. You purchase a number of machines and have them in various high-traffic locations such as convenience stores. Then the vending machines make money as they are used by customers. The machines dispense quality ice, and you make a profit. With only a small investment, an ice vending machine business is a great way to develop a source of passive income that you can scale. In that sense, many entrepreneurs see it as a good investment.

Why own an ice vending machine business?

There are a number of reasons, but I can break it down into the following four:

  • It’s efficient. As a business owner, you won’t face many of the efficiency issues other busiensses have. You won’t need to hire staff, for example. There is also no need for inventory tracking either. These aspects are built in to the business and it’s operations.
  • Low startup costs. Sure, you can’t start your own ice machine business for free, but you can expect reasonable prices as well as a sensible initial investment. It’s also often the case that there is flexibility around financing. It can be one of the more lucrative additions to your business portfolio
  • It’s steady. Unlike many things in life when it comes to business, people will always need ice. Even if it’s just for an ice cube or two for a drink. And ice sales are constant during economic downturns.
  • It’s almost ‘hands-off’. You will have to be part of your vending business to a certain degree, but you won’t have to be anywhere near your machines. Some machines even allow you to check them remotely as they work in retail locations such as convenience stores

What’s the cost of an ice vending machine?

They are not as costly as you might think. Ice House America is one of the leading brands for ice machines and it says that you can generally expect prices for a machine to range from $43,000 to $150,000. For a business that could eventually bring considerable passive income, that isn’t too much money. And if you’re concerned about buying the unit and repairs etc. the machines usually come with a full manufacturer’s warranty for a year.

That said, it’s always worth checking out some ice vending machine reviews to see just what is available out there in your budget range.

There are some machines out there that can cost as little as $20,000. However, you will need to be careful here. The price range quoted in the previous paragraph can offer a machine with a long life. If you buy one for $20,000 you may find out it needs a lot of repair and maintenance within just a couple of years. These repair costs could cost you a lot of money in the long-term.

They’re pretty tough too, with ice vending machines expected to last up to 20 years. This means you don’t have to worry about purchasing a new vending machine a couple of years down the track.

The type of business you run is dependent on what you want and what the vendor can offer. For example, some companies offer only a franchise model, where you have to pay a portion of your profits to them alongside franchise fees. Others will sell you the machine outright. The reason why someone might go for the franchise model is that there is generally more help from the vendor on setting up and so on. But buying outright means you get to keep all the profits.

Want to start your very own vending machine business?

Why not learn from the experts at iKrave Vending.

Featured in Business Insider and CNBC.

Placement

Then you have to think about placement. High traffic locations are absolutely crucial to this type of business. The perfect location is generally one that has plenty of potential customers. These tend to be office buildings for example, but some of the best locations include a gas station or inside convenience stores. Believe it or not, some companies are happy for you to place one on their premises for zero cost. Others will charge and you will need to shop around for the best deal for you.

It is a good idea to make sure the vending machine you choose accepts only remote payments. That way, you’re able to streamline your business. In terms of credit card payments, you will incur minimal ongoing costs. Nevertheless, it is only a minimal cost, which saves you from having to visit your machine on a frequent basis.

Maintenance is one of your biggest ongoing costs. Equipment breaks down occasionally. It is therefore critical that you have a maintenance company at hand. There are companies that specialize in this kind of maintenance. You don’t want to leave your machine for too long without repairs. Check on your machines regularly to minimize repair costs. Contact your maintenance person as soon as possible when something goes wrong. Even if it is something as simple as a water dispenser problem, if you don’t alert maintenance experts quickly, it will cost you money.

While we’re on the subject of maintenance…

How to maintain your ice vending machine

Like most appliances and machines, you can do a lot of the maintenance work yourself just by looking after the units.

Since they don’t need to be restocked regularly, ice vending machines require less upkeep than most vending machines. If you keep an organized schedule and plan in place, your machine will be in perfect working condition and your customers will be satisfied, while consuming the least amount of time and energy.

Keep a detailed maintenance schedule

Stay organized if you want your vending machine maintenance to stay on track. Maintaining a written plan that outlines the steps you need to take and when they need to be taken is a good way to keep from getting behind. Keep a spreadsheet on your computer or on your phone, or a schedule in your office. The schedule should include:

  • Clean surfaces, remove dirt and mud, empty trash cans, disinfect surfaces.
  • Clean ice maker, augers, and add salt each month.
  • Clean machine floors, aerate freezers, and sanitize water dispensers as needed

Plan for water contamination events and monitor them

A local water supply supplies water to your ice and water vending machines. As a result, you will need to watch for water advisories if you have ice vending machines installed anywhere. If the water supply in your area is contaminated or water advisories are issued, you’ll need to take additional cleaning measures. 

Prepare a water advisory maintenance plan that includes:

  • Clean the applicator, the container, the bin, and the auger
  • Remove the sediment and dechlorinator filters
  • Place towels on the machine floor to keep the floor clean while you are performing maintenance, or sanitize the floor afterward

Maintaining and repairing the lot

Improve the appearance of your vending machine to encourage customers to visit it. Adding maintenance steps such as light bulb replacements or surface repairs might be necessary if you own the lot. The land owner may need to be consulted about repairs if you don’t own the lot.

Learn how to start your own vending machine business with under $3000 in capital.

Head on over to iKrave Vending for the full story.

How much will my ice vending machine business make?

Obviously, you’ll have to work hard and make sure you actively run the business, but the industry can be one that brings considerable income. If you go with the average price points and the expected sales volume in the industry, you can look forward to a net income of around $3,600 per month. Average costs for the month are around $230.

Everest Ice and Water Systems is an INC Top 5000 company and provides a very useful profit calculator on it’s website. Take a look at the calculator here for a realistic idea of your income prospects with ice machines.

A bag of ice is not a huge business cost. Each 100 pounds of ice typically costs $0.25 in water and electricity.

Therefore, a bag of ice weighing 20 pounds might cost as little as $0.05 in utilities. Some people bring coolers, but for those who use bags, they will each cost around $0.10.

This means the variable cost of a 20 pound bag of ice is just under $0.15. If the bag is sold for $1.75, your variable profit is $1.60.

  • A $35,000 machine has a life of 10 years, so it costs around $300 a month.
  • Assume your rent is $300 per month. At $1.60 per bag profit, you would need to sell 375 bags per month to break even.
  • Each day, this amounts to about 12 or 13 bags. Naturally, you’d rather do more than break even, you’d like to make a profit.
  • It is therefore critical that you find a site that attracts 30 customers or more per day

Renting a site

You will likely have to spend some money to rent a site that attracts 30 or more customers per day.

In some areas, it could cost as much as $500 per month.

Gas stations and convenience stores both cater to the same types of customers, so the first place to start is there.

At least 10,000 cars per day is probably a good target.

Furthermore, there should be easy access to the ice machine, good ingress and egress, and road accessibility alongside parking blocks.

With $300 per month in capital costs (machine and site work) and $300 per month in rent, multiplied by an additional $100 per machine per month in licenses, maintenance, repairs, and other costs, the break even point is approximately 14 to 15 bags per day.

If 50 bags were sold per day, a machine would produce about $1700 per month in profit.

How much energy does a machine use?

With environmental concerns now a priority, as well as financial concerns, it’s important to be aware of how much energy your machine will use.

Here is a handy calculator I found online that will give you the full picture on the typical rate of ice maker energy use.

Next steps

To get started with your ice vending machine business take the following steps:

Set up your business by choosing a name and arranging for a logo to be created. The logo is quite easy to take care of. You can head to any freelance websites like Fiverr and get a designer to do it for you there. It won’t hit your bank account hard and will enable you to start branding your business.

Then create a website for your business. Again, this is not expensive, and you can even set up free websites via Google and WordPress. Don’t worry too much about making the site perfect, it’s more about making sure that you have a presence online. Getting your vending machine business listed on Google is also important. Do this by creating a Google My Business listing. You can then be found by people looking for vending services in your area.

Then establish an LLC, corporation, or any other business entity you intend to use for your business. An attorney can help you with your business entity formation, or you can use online resources that can help you do this yourself.

Then, head on over to:

Ice House America

The Ice Depot

Bag of Ice

These are great places to start with setting up your own ice vending machine business. They also offer plenty of ice vending machine reviews that can inform what you do next.

Want to learn about another opportunity? Take a look at my extensive guide to Quiznos franchises. Or how about my guide to can vending machines?

Too much to think about? Try Todoist to get your life (and ice) in order.

Personal Branding For Shy People

Let’s say that, about a year ago, you started your own little company. Let’s say that company quickly started to bring in some money, and you’re now standing on the verge of making some real revenue.

But there’s a problem.

You don’t ‘do’ personal branding. You hear a lot about personal branding, and the fact it demands all of that self-marketing stuff like networking and public speaking and it makes your flesh crawl. There is nothing wrong with networking and public speaking, but you just can’t bring yourself to do it.

It’s just not you.

If that’s what personal branding means, they can keep it. It’s for the birds.

But what if there is more to personal branding?

What if there is other stuff you can do, stuff that builds your personal brand without dragging you kicking and screaming out of your nice, cuddly comfort zone?

There are other things you can do, other techniques, actions and strategies that you can employ, all of which can help you build a brand that people engage with. And for the majority of these (those we will focus on in this post) you don’t even have to leave the house.

But first, I need to offer you a big and ugly caveat.

You can’t run away from personal branding

It needs to happen if you are a small to medium-sized company. You don’t have millions to spend on advertising and PR, so you have to develop your own brand, one that is about you, and one that is so damn exciting people want to talk to you and buy from you.

Unfortunately, that means that somewhere in the near future, you will have to exit that little comfort zone of yours. And that’s a by-product of success.

The more you use the following methods to build up a personal brand, the more urgent it will become that you have to start getting out there and talking to people. By all means, be introverted, but don’t expect to really hit the big time unless you have a face behind the following tried and tested ‘introverted’ personal branding techniques.

Got that? Good. Now, let’s get on with the personal branding techniques you can use if you don’t want to turn up to the party (yet).

Blogging

This is more important than ever. Blogging allows you to express yourself. That’s why the blog was invented. And there is still no better way to build up a body of work that builds up a brand. You can do it behind closed doors too, so you don’t have to show up to the party. Instead, you can brand yourself from your room or office, without having to get out there and meet people. That is a real possibility, and it is what a lot of people do.

Some graduate from this approach. Take Chris Brogan. The guy was writing blogs for years and then he started to be read, and people began to respect what he was writing about. He now shows up to the party every week, with public speaking and other appearances, including quite a few expert panels.

So blogging is perfect for that kind of personal branding that keeps the party from your door. Just be ready to show up to that party if you get to be any good at blogging.

Social Media

This is another way in which you can legitimise yourself and build that brand. You can create an entire business empire on social media (many have) and that is because it’s like bringing the party to your computer. Every minute of the day if you like.

Create value, communicate with others (in a grown-up away) and you’ll soon see social paying off for you. Beware though; it also carries the Chris Brogan effect.

Learning

One of the best ways to build a brand quietly and without your party dress on is through learning. The more you learn about your industry and the more you can pass that learning on to the people who read you and follow you, the better and bigger your brand will become.

So spend some of that alone time learning. Read other blogs, join forums (you can post on forums in your pyjamas, don’t worry) and generally become that expert that a good brand is built upon.


When it comes to personal branding, you don’t have to be at the party all day, every day. You don’t even have to leave the house. But remember that doing it alone is only the start of things, and sooner or later you will need to get your dancing shoes on, grab a cocktail, and network baby, network.

Tumbleweeds In Your Content Marketing?

Content marketing for your business can be a desperate thing during those early days. You can work your socks off cranking out post after post for months and find that only your mother and her friend have read them (or have pretended to).

You can tweet like you mean it for aeons and get nowhere. And you can literally waste a significant portion of your life on other platforms.

What if no one is reading your content? What can you do about a problem that is both frustrating and, frankly, quite embarrassing? We’re not talking about engagement here, as in comments and likes and so on. We’re talking about something really bad. Tumbleweed bad.

We’re talking about people not even viewing your content. No views, no traffic, nothing. Just a tumbleweed or two, and plenty of blood, sweat and tears.

So how do you get rid of those tumbleweeds? What can you possibly do to ensure that people come see what you do, before it’s too late?

Keep cranking out your stuff

This is the best advice I can give and possibly the worst to hear. Whatever you do and whatever you create content on, someone needs to know about it. But this kind of stuff does take time. I have had many, many clients who start to become impatient after they get no engagement even at the three-month stage. Sometimes they give up, only to find that if they had waited just a few days longer people would start to connect with their content. It happens.

Don’t ever give up. Set a routine where you create content on a daily basis. You can mix it up if you like. Create one video post a week, and three blog posts. Add daily social media content and leave it at that for a while. Test and see the response. If it isn’t working after three months, change it. I’m not going to mention Rome and how it was built but you get the picture.

Keep it relevant

This is especially crucial. When those readers eventually come calling they will be expecting relevant content. Prepare for this.

Find out what people in your industry are talking about right now, and then create content around that. The more you do this, the more your content will be seen as relevant and important. Keep the news and industry items dynamic and it will pay off in the long run.

Write more

I know the general industry consensus is now about writing amazing pieces that you would expect to be read in ten years time but that is not always the best approach. And it is really bad if all you’re seeing is tumbleweeds.

You need volume, and sometimes it is good to write 10-20 good pieces over a couple of weeks and get them out there, rather than just 5 stellar pieces. Get noticed first, and then get appreciated.

So, keep going. Keep it relevant and write as much as you can. Soon, that tumbleweed will be swept up in a storm of critical approval and appreciation.

And the best thing is, you’ll deserve it.

And for God’s sake, if you’re getting no comments, turn the comments feature off.

How To Write A Ridiculously Powerful Elevator Pitch (Part One)

The elevator pitch is famous. Most small business owners know what it is, and anyone who sells anything better know what it is.

Just in case you don’t, here is a definition:

An elevator pitch is a concise overview of your business. That sells.

And that’s it. That’s my definition by the way.

It’s called an elevator pitch because you’re supposed to be able to pitch that overview in the time it takes to finish an elevator ride. It should be quick, powerful and effective enough that it gets the listener all fired up about your business and what it can do for them.

When you are actually there in front of a prospect delivering your pitch, the goal is to be as concise and clear as possible, while engaging the listener so well that they want to hear more. And it should all take no more than about thirty seconds.

The awesome elevator pitch part

While it is easy to write a mundane elevator pitch, one that simply explains what you do, it’s a little trickier to create one that gets the listener to a point where they are desperate to hear more. And that’s the sticking point for many people who create their own elevator pitch. They focus on spurting out info about how amazing their company is and how it will change the business of the listener in a very specific way.

That is exactly how not to do it. Instead, your goal is to tease, to spark rabid interest. And then to leave it. That way, the prospect follows you out of the elevator and into your office. And that is when sales happen.

So instead of saying ‘I’m a business consultant’, you might say, ‘I help businesses find more clients in a month than they have in a year’.

That’s a hard pitch to ignore right there.

How to write an awesome elevator pitch

Write your draft pitch by jotting down the responses to the following:

  • Who are you? This is a one sentence answer. The job title.
  • What exactly is it that you do? Two sentences here. Take a look at your product listing for inspiration and convey a two sentence summary of what you actually do
  • What problem do you solve? Talk benefits here, not features. Clearly identify the value you offer to clients. Do you save their time? Do you reduce their stress? Do you find them clients?
  • What is your USP? Take a look at your mission statement and work out what your USP is. Don’t be shy here. What is the one thing you do better than your competitors? Why are you memorable?
  • What question are you asking? This one is focused on a question you might ask a client. For example, going back to the business consultant example, you might ask ‘How do you stop yourself from running out of leads?’
  • Give a call to action. Often, this is as simple as asking a prospect to call you.

Then, after you have put together the responses to the above, it’s now time to put the pitch together from your notes. In the next post, we will look at how you do that. Putting all of that information together and getting it locked in your brain could well be the most important thing you do this year for your business.