Do You Have A Personal Brand?

You can spend hundreds of thousands of whatever currency you operate in on branding your company. But how much of your resources do you dedicate to your own personal branding?

You have a personal brand. Everyone around you has a personal brand. the millions of people who use LinkedIn and Facebook and all those other channels daily are trying desperately to improve their personal brand. 

But most of us are not looking at ourselves closely enough. Unless we are fully aware of our actions and interactions we may well find that we are harming our personal brand every day. And it needs protecting.

Your personal branding in action

Every time you fail to turn in a project on time, you make a small level of impact upon your client. It is almost imperceptible at times, but it is there. Your client may generally feel that it is ‘no big deal’ that a project was late, but at some point in the future, she will remember that it was late.

If you run a company and you don’t deliver the service that you promised you would, it will affect the client. They may well want to buy more from you, but if someone comes along with a better promise next time, they will listen.

If you imagine that you are a walking advert for your brand, it soon becomes clear that everything you say and do is somehow going to influence others.

Get that project done in time. Deliver the goods when you say you will. Stay calm and unruffled when delivering a presentation. It all adds up.

Make personal branding work for you

Turn up on time. Do what you have said you will do, time and time again. get that product or service completed and delivered a day early.

People really take note of how you perform. They always have. The more you surprise them or beat expectations, the more people will turn to you, stick with you, and tell others about you.

If you are creating a blog post, put the effort in. Or pay a professional. Every word you publish online will add a little or take a little from your personal brand.

If you are simply making a phonecall to a prospect or a lead, be polite and courteous. 

If you are saying ‘good morning’ to a colleague, be conscious. Are you giving them the right impression?

Your personal brand is interconnected with every aspect of your success. All day, and all night.

Make it work for you.

Customers And Value: Is It An Offer They Can’t Refuse?

I’ve been thinking a lot about value recently, and how we create it, or reduce it.

I’ve been trying really hard to keep in touch with customers over the last few days, because I feel that this somehow creates value for them. The service has been sold, and now they are left waiting for results. To hear from me, I think, creates value for them. It’s part of the deal.

I think value is important. And the more I look into the value I think I deliver, the more I realise that I still have work to do. All businesses do. And in these times of financial constraint, offering more value for the price a customer pays is crucial.

So how can we offer more value? What strategies can we put in place to ensure that the customer feels they have experienced good – or great – value for money?

  • One thing you can try and do is talk to your customers, ether literally or through a survey. Ask them directly about value. Ask them what aspects of your offering they enjoy or appreciate, and value the most. Then ensure you deliver on these value-points for all your customers.
  • Work on your pricing. If you set a price for your products and services that seems to offer value in the sense that the cost is sensible, and the customer perceives value after buying the products or services, then they will be willing to pay more. But if they don’t perceive value, they won’t buy anymore, even at a low cost.
  • Always show complete integrity. If you promise that your product and service will bring about a certain result or benefit, it had better do so. The more you do this; the more people will trust you, and perceive value.
  • Call them. Obviously, if you sell millions of products a year, calling each customer is difficult. But emailing them isn’t. Keep in touch and show that they weren’t just a ’sale’, and your customers will feel valued. And their value perception will increase.

Above all, remember that perception of value is perhaps more important than any other aspect of your customer relations. If they don’t feel you are bringing value to them, why should they even consider coming back?

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