Do You Have A Personal Brand?

You can spend hundreds of thousands of whatever currency you operate in on branding your company. But how much of your resources do you dedicate to your own personal branding? You have a personal brand. Everyone around you has a personal brand. the millions of people who use LinkedIn and Facebook and all those otherContinue reading “Do You Have A Personal Brand?”

Customers And Value: Is It An Offer They Can’t Refuse?

I’ve been thinking a lot about value recently, and how we create it, or reduce it. I’ve been trying really hard to keep in touch with customers over the last few days, because I feel that this somehow creates value for them. The service has been sold, and now they are left waiting for results.Continue reading “Customers And Value: Is It An Offer They Can’t Refuse?”

Why does customer churn happen (and what can I do about it)?

As a freelancer or small business owner, it can be very challenging to manage all the aspects of your business. And some of those aspects can be easy to miss too. We looked at customer churn in a previous post, and in this post I thought I would take the time to work out whyContinue reading “Why does customer churn happen (and what can I do about it)?”