It’s Not The Content Marketing, It’s You

Recently, I’ve had many clients come to me and express concern over content marketing and the return on investment it will bring to them. These concerns range from the issue of having any return on investment at all; to how much money they’re going to get, right down to the last penny. As this conversationContinue reading “It’s Not The Content Marketing, It’s You”

The 3 Biggest Mistakes Entrepreneurs Make

This post previously appeared on insiginiaseo.com. We all know it’s not easy being an entrepreneur. The hours are long and the pay (at least until you’re in real profit territory) is measly. However, as long as you don’t make silly mistakes and you enter every situation with a keen and focused mind, you will getContinue reading “The 3 Biggest Mistakes Entrepreneurs Make”

Content Marketing And The Golden Ratio

The original Golden Ratio has nothing to do with content marketing of course. In fact, it’s a very complex and mind-boggling mathematical concept (it features pretty heavily in the arts too). But the idea of a golden or ideal ratio in your content marketing does make sense. At the extreme and negative end of theContinue reading “Content Marketing And The Golden Ratio”

How To Master Cold Calling Today

I have recently upped my telemarketing efforts, and it has been a particularly pleasing experience. I’ve found out a few truths about telemarketing, along with some cold calling techniques, that have now given me a strong focus on how to improve results and also improve my overall approach to marketing in general. Last week IContinue reading “How To Master Cold Calling Today”

The Medium-Sized Business And Content Marketing

The medium sized business probably has the hardest time creating a content marketing strategy. It’s kind of easy if you’re small, because you have less to worry about. And if you’re a large business, you can’t really expect any sympathy whatever you do. For medium guys though, they have to work especially hard to getContinue reading “The Medium-Sized Business And Content Marketing”

How To Set Up A Home Office For A Home Business

So you’ve taken the plunge and you have a perfectly viable idea for a home business. You’ve tested that idea so many times you know it works and how it works, inside and out. You’ve even sold some of your products. It all looks good and you’re raring to go. There’s only one problem. YouContinue reading “How To Set Up A Home Office For A Home Business”

How To Grow Your Authority Online

A few years ago I was at a really awful networking meeting (I might as well be honest about it) where I ended up literally watching the clock, eating stale bread rolls while making depressing ‘conversation’ with astonishingly boring and self-serving people. Not a great morning. But the worst part was seeing a guy stepContinue reading “How To Grow Your Authority Online”

When a freelancer should turn down a job or client

We have all done it, we’ve taken on work that we didn’t want to finish. There are a number of reasons why a job turns sour. And right at the end of that horrible period of time, when we feel that we’ve wasted our time and efforts and we resent what we do, it’s importantContinue reading “When a freelancer should turn down a job or client”