Google reveals how YouTube search works

This post originally appeared on Google owns YouTube and it has proven to be an amazingly successful purchase. There is still only one real video sharing platform online, and YouTube is beloved by pretty much every single demographic out there. So it’s important to be a part of if you are a marketer. That’s why it’sContinue reading “Google reveals how YouTube search works”

How to use LinkedIn Groups to find more leads

“Join LinkedIn groups. You are 70 percent more likely to get an appointment with someone on an unexpected sales call if you cite a common LinkedIn group than if you don’t.” Amanda Johns Vaden LinkedIn is great for freelancers or small businesses because it allows you to find and communicate with people in business allContinue reading “How to use LinkedIn Groups to find more leads”

How to do Storytelling on Instagram

This post first appeared on Instagram is an ‘image first’ platform. This means it works with images and not much else. Of course, you can put the ‘else’ into your feed, but unless you’re respecting the platform’s clear focus on imagery, you’re going to lose out in the long run.  The good news aboutContinue reading “How to do Storytelling on Instagram”

How to do Influencer Marketing Right, by Axe

A version of this post first appeared on While we have all heard about the mystical salesman who could ‘sell snow to eskimos’, we probably feel that most marketing and sales is easy. Just jump on those social media platforms, be different, and watch the engagement. For many brands this is not far fromContinue reading “How to do Influencer Marketing Right, by Axe”

TikTok and why it dominates social

Even if you don’t know what it is or how it works, you will have heard of TikTok, the social media channel that has very much taken over the world (well, the world of under 25 year olds anyway). It is immensely popular, and has also become famous due to the celebrity figures that regularlyContinue reading “TikTok and why it dominates social”

How Can I Get More Clients On LinkedIn?

LinkedIn is a great space for freelancers. This is because the platform contains millions of professionals, many of whom have their own business or a senior position in one. This means they are a key market that needs what you are offering. Tapping into that market for free is definitely possible. But you have toContinue reading “How Can I Get More Clients On LinkedIn?”

Customer service on social media

Customer service is actually very easy to do badly. Try ignoring your customers for a week and see how that one plays out. However, we have seen some excellent examples of high-quality customer service in recent times. These examples generally make life easier for customers. Morton’s This brand does a great steak, and they’re wellContinue reading “Customer service on social media”