How To Write A Ridiculously Powerful Elevator Pitch (Part Two)

In the last post we looked at putting together the bare bones of your elevator pitch. In today’s post, we are going to look at how you can use the steps you’ve gone through to make some notes for your pitch and also how to make sure your picture is effective.  Once you have goneContinue reading “How To Write A Ridiculously Powerful Elevator Pitch (Part Two)”

How Can You Warm Up A Cold Call?

Cold calling is something that, if done right, can transform the revenue of your business. A lot of this has to do with the fact that you are able to make contact with many people in a short space of time. In addition, you get to talk to these businesses and establish a human connection.Continue reading “How Can You Warm Up A Cold Call?”

IBM: Just Features And A Smile

Ask any branding specialist or any marketer for that matter what a brand is and they will start to talk about identity. And that is perfectly correct. Brands are identities. They are belief systems. They are what a company stands for. They are not selling. But if you head out on Twitter and spend moreContinue reading “IBM: Just Features And A Smile”

How To Write A Ridiculously Powerful Elevator Pitch (Part One)

The elevator pitch is famous. Most small business owners know what it is, and anyone who sells anything better know what it is. Just in case you don’t, here is a definition: An elevator pitch is a concise overview of your business. That sells. And that’s it. That’s my definition by the way. It’s calledContinue reading “How To Write A Ridiculously Powerful Elevator Pitch (Part One)”

The Simon & Garfunkel Sales Method

If you have ever stood in front of a team of decision-makers and suddenly froze up, you will know the impact of fear and nerves on the process of selling. Whether it’s sustained business or just a nice commission, there’s always a lot riding on a sale. Sometimes, your self-esteem can take a huge battering ifContinue reading “The Simon & Garfunkel Sales Method”

The One Question That Will Boost Your Sales

The biggest issue with SMEs right now is their Web presence. Remember about five years ago, when people were going crazy with blogging and websites, talking about how they were the ‘shop front’ or public face of the company, and that they had to be full of great stuff that helped consumers and ‘built’ yourContinue reading “The One Question That Will Boost Your Sales”

How To Master Cold Calling Today

I have recently upped my telemarketing efforts, and it has been a particularly pleasing experience. I’ve found out a few truths about telemarketing, along with some cold calling techniques, that have now given me a strong focus on how to improve results and also improve my overall approach to marketing in general. Last week IContinue reading “How To Master Cold Calling Today”

How To Build Sales Over The Next Six Months

If you want to increase the amount of sales you make, there are four sound methods that will help to massively boost your overall sales performance. The methods outlined below are not necessarily quick fixes, but they work on building confidence in your product, and building your client list over time. They also work forContinue reading “How To Build Sales Over The Next Six Months”

Stop Selling. Start Building

Why do people use social media? From Twitter to Facebook, there is only one reason: To express themselves. Even on LinkedIn, which is a so-called ‘professional social media site’ you see a lot more happening on the personal profiles than you do on the company pages. People are people, and they can’t stop being people.Continue reading “Stop Selling. Start Building”

Customers And Value: Is It An Offer They Can’t Refuse?

I’ve been thinking a lot about value recently, and how we create it, or reduce it. I’ve been trying really hard to keep in touch with customers over the last few days, because I feel that this somehow creates value for them. The service has been sold, and now they are left waiting for results.Continue reading “Customers And Value: Is It An Offer They Can’t Refuse?”