LinkedIn Creates New Analytics

This post originally appeared on Locowise.com. LinkedIn remains the social media arena’s number one place for business professionals to network, but it hasn’t brought any real new updates to the game for a little while. However, in the past couple of weeks, updates have arrived that have genuinely made the whole LinkedIn experience a littleContinue reading “LinkedIn Creates New Analytics”

Google reveals how YouTube search works

This post originally appeared on Locowise.com. Google owns YouTube and it has proven to be an amazingly successful purchase. There is still only one real video sharing platform online, and YouTube is beloved by pretty much every single demographic out there. So it’s important to be a part of if you are a marketer. That’s why it’sContinue reading “Google reveals how YouTube search works”

How to use LinkedIn Groups to find more leads

“Join LinkedIn groups. You are 70 percent more likely to get an appointment with someone on an unexpected sales call if you cite a common LinkedIn group than if you don’t.” Amanda Johns Vaden LinkedIn is great for freelancers or small businesses because it allows you to find and communicate with people in business allContinue reading “How to use LinkedIn Groups to find more leads”

How to do Storytelling on Instagram

This post first appeared on Locowise.com. Instagram is an ‘image first’ platform. This means it works with images and not much else. Of course, you can put the ‘else’ into your feed, but unless you’re respecting the platform’s clear focus on imagery, you’re going to lose out in the long run.  The good news aboutContinue reading “How to do Storytelling on Instagram”

How Can I Promote my Business For Free?

Note: The following post originally appeared on the Marketing for Entrepreneurs website. Thank you to Iain Hamilton for this very useful content. Struggling business owners will spend time to save money, whereas successful business owners will spend money to save time. Why is that an important distinction? Because you can always get more money, butContinue reading “How Can I Promote my Business For Free?”