Stop Selling. Start Building

Why do people use social media? From Twitter to Facebook, there is only one reason: To express themselves. Even on LinkedIn, which is a so-called ‘professional social media site’ you see a lot more happening on the personal profiles than you do on the company pages. People are people, and they can’t stop being people.Continue reading “Stop Selling. Start Building”

How To Make Your Next Blog Post Your Best

If you are considering writing a blog post for your business, or hiring someone else to do it for you, there are a number of things you need to ensure are present and correct. While there may be no ‘magic formula’ for a great blog post, there is certainly a set of key elements thatContinue reading “How To Make Your Next Blog Post Your Best”

9 Blog Post Ideas You Can Use Today

Running a blog is a great and exciting adventure, especially when it starts to gain traction and a following.  But it takes work, and if you begin to become even remotely successful, at some point you will find yourself with a dry well when it comes to blog ideas. Don’t despair. Here are 9 waysContinue reading “9 Blog Post Ideas You Can Use Today”

Which Social Network Is Best For Your Business?

When it comes to digital marketing, there are tons of different social networks to choose from, each with their own advantages and disadvantages.To cover just a few, you have: * Facebook* Twitter* Tumblr* LinkedIn* Instagram And this is before you’ve even covered some of the less obvious social networks, or the networks that skirt theContinue reading “Which Social Network Is Best For Your Business?”

How To Grow Your Authority Online

A few years ago I was at a really awful networking meeting (I might as well be honest about it) where I ended up literally watching the clock, eating stale bread rolls while making depressing ‘conversation’ with astonishingly boring and self-serving people. Not a great morning. But the worst part was seeing a guy stepContinue reading “How To Grow Your Authority Online”

How To Understand Customers Better Using Questions

There are a number of things that a business needs in order to survive, but it all comes down to money in the end. A business exists to make money. And money comes through sales. The more you sell, the more money you make. I’m sure that isn’t news to anyone, but it’s worth stating,Continue reading “How To Understand Customers Better Using Questions”

How To Double Your Income As A Freelance Writer

Notice I didn’t write ‘in two days’ right there. This is no quick and easy method to double your writing income. However, if you work hard at the following approaches, you will see an improvement fairly soon. And you will eventually double the money you make. This is about the established freelance writer. If you’reContinue reading “How To Double Your Income As A Freelance Writer”

Not Christmas Yet, But Facebook Wants Your Business To Be Ready

This post previously appeared on Locowise.com. Traditionally, Christmas is the time of year when marketing and advertising goes into overdrive. Billions of dollars are spent and it’s all about new product launches, updates and general spending everywhere. Facebook knows this, and Facebook is built on advertising revenue. So you can expect a certain level ofContinue reading “Not Christmas Yet, But Facebook Wants Your Business To Be Ready”

Does Direct Mail Still Work As A Marketing Tool?

Short answer: yes. Direct mail seems like it belongs to a somewhere a long time ago in a galaxy far, far away, but it really doesn’t. It’s still being used. In fact, many businesses, big and small, are finding that direct mail benefits them and boosts their bottom line. The news is good on openContinue reading “Does Direct Mail Still Work As A Marketing Tool?”

LinkedIn creates guide for social media marketing

This post originally appeared on Locowise.com LinkedIn is a huge professional network, and it continues to grow and exceed expectations. The social media platform has also been pushing recently to make sure it is more accessible to its users. This has involved making it’s feeds less stuffy and more like those of Facebook and otherContinue reading “LinkedIn creates guide for social media marketing”