It’s Not The Content Marketing, It’s You

Recently, I’ve had many clients come to me and express concern over content marketing and the return on investment it will bring to them. These concerns range from the issue of having any return on investment at all; to how much money they’re going to get, right down to the last penny. As this conversationContinue reading “It’s Not The Content Marketing, It’s You”

When Blogging Gets Scary

If you are a blogger it can get quite scary if you’re just not delivering results. It can feel like you’re in Blogging Hell. You have no audience, and your position is feeling decidedly shaky. It may not seem like your fault that you’re in Blogging Hell. You may have tried your hardest to createContinue reading “When Blogging Gets Scary”

With Marketing, Lose Your Ego

Probably around 99% of companies out there are making the same mistake with their website and their content marketing in general. This mistake is costing them a lot of business, and the worst thing is it’s almost impossible to spot. In other words, it’s a silent killer. Before you know it, it’ll be responsible forContinue reading “With Marketing, Lose Your Ego”

Content Marketing And The Golden Ratio

The original Golden Ratio has nothing to do with content marketing of course. In fact, it’s a very complex and mind-boggling mathematical concept (it features pretty heavily in the arts too). But the idea of a golden or ideal ratio in your content marketing does make sense. At the extreme and negative end of theContinue reading “Content Marketing And The Golden Ratio”

How To Make Your Next Blog Post Your Best

If you are considering writing a blog post for your business, or hiring someone else to do it for you, there are a number of things you need to ensure are present and correct. While there may be no ‘magic formula’ for a great blog post, there is certainly a set of key elements thatContinue reading “How To Make Your Next Blog Post Your Best”