It’s Not The Content Marketing, It’s You

Recently, I’ve had many clients come to me and express concern over content marketing and the return on investment it will bring to them. These concerns range from the issue of having any return on investment at all; to how much money they’re going to get, right down to the last penny. As this conversationContinue reading “It’s Not The Content Marketing, It’s You”

How To Write A Ridiculously Powerful Elevator Pitch (Part One)

The elevator pitch is famous. Most small business owners know what it is, and anyone who sells anything better know what it is. Just in case you don’t, here is a definition: An elevator pitch is a concise overview of your business. That sells. And that’s it. That’s my definition by the way. It’s calledContinue reading “How To Write A Ridiculously Powerful Elevator Pitch (Part One)”

When Blogging Gets Scary

If you are a blogger it can get quite scary if you’re just not delivering results. It can feel like you’re in Blogging Hell. You have no audience, and your position is feeling decidedly shaky. It may not seem like your fault that you’re in Blogging Hell. You may have tried your hardest to createContinue reading “When Blogging Gets Scary”

With Marketing, Lose Your Ego

Probably around 99% of companies out there are making the same mistake with their website and their content marketing in general. This mistake is costing them a lot of business, and the worst thing is it’s almost impossible to spot. In other words, it’s a silent killer. Before you know it, it’ll be responsible forContinue reading “With Marketing, Lose Your Ego”

How To Make Your Next Infographic Work

One of the biggest things that happened recently in content marketing was the infographic. This particular aspect of content marketing really became popular over the last couple of years. And then it kind of died. Like many trends, it was jumped on, done to death, and then discarded by the majority. Or was it? IsContinue reading “How To Make Your Next Infographic Work”

The 3 Biggest Mistakes Entrepreneurs Make

This post previously appeared on insiginiaseo.com. We all know it’s not easy being an entrepreneur. The hours are long and the pay (at least until you’re in real profit territory) is measly. However, as long as you don’t make silly mistakes and you enter every situation with a keen and focused mind, you will getContinue reading “The 3 Biggest Mistakes Entrepreneurs Make”

Email Marketing Is Not Dead

Email marketing is not dead. It isn’t even resting. Instead, it is very much a strong and vital player in content marketing, and has helped many a small business gain new leads and close more deals. In this post we will look at four reasons why email marketing is still very much a force toContinue reading “Email Marketing Is Not Dead”

Content Marketing And The Golden Ratio

The original Golden Ratio has nothing to do with content marketing of course. In fact, it’s a very complex and mind-boggling mathematical concept (it features pretty heavily in the arts too). But the idea of a golden or ideal ratio in your content marketing does make sense. At the extreme and negative end of theContinue reading “Content Marketing And The Golden Ratio”

Do You Have A Personal Brand?

You can spend hundreds of thousands of whatever currency you operate in on branding your company. But how much of your resources do you dedicate to your own personal branding? You have a personal brand. Everyone around you has a personal brand. the millions of people who use LinkedIn and Facebook and all those otherContinue reading “Do You Have A Personal Brand?”

The Medium-Sized Business And Content Marketing

The medium sized business probably has the hardest time creating a content marketing strategy. It’s kind of easy if you’re small, because you have less to worry about. And if you’re a large business, you can’t really expect any sympathy whatever you do. For medium guys though, they have to work especially hard to getContinue reading “The Medium-Sized Business And Content Marketing”