14 Best Bubble Tea Franchise Businesses in 2023 (Boba list)


The magic of bubble tea



The bottom of the barrel tier

Finding the best bubble tea franchise for you

With thanks to 300daysaway.com

Are you looking for the best bubble tea franchise to invest in?

Unless you’ve been living under a rock the last few years, you’ll have heard about bubble tea. It’s huge, and it also happens to be a franchise model you can jump into relatively quickly.

To give you an idea of how big the world of made-to-order beverages industry is:

The global bubble tea market size was USD 2.02 billion in 2019 and is projected to reach USD 3.39 billion by the end of 2027, exhibiting a CAGR of 7.2% during the forecast period.

Fortune Business Insights.

With thanks to Business Wire

The industry is big, and this makes it something you should be interested in. It’s proven particularly popular with Gen Z customers, and they are not an easy market to crack.

The good news is that anyone can run their own bubble tea business and in this post I’m going to take a look at the top franchises around, and how you can get involved.

So let’s get right into it.

Best bubble tea franchise: the magic of bubble tea

Bubble tea drinks are a blend of tea and milk, along with fruit juices. Tapioca pearls are then added to the tea blend before it is shaken to make the final product. The Tiawanese tea-based drink has been popular in China since the 1980s, but has recently exploded in the rest of the world.

You can drink it hot or cold. The drink normally comes with a larger than usual straw, which allows the pearls to travel up the straw. You chew the pearls, or ‘bubbles’ for extra flavor. These chewy tapioca balls are also known as ‘boba’.

There are plenty of boba tea franchise opportunities, so let’s get straight into it.

So which is the best bubble tea franchise?

Let’s take a look at the very best franchise opportunities in the bubble tea market.

S Tier

Kung Fu Tea

First up is what looks to be the most fun: Kung Fu Tea.

Here’s what they have to say:

Founded in Queens, NY on April 30, 2010, we’re America’s largest bubble tea brand with over 350+ locations across the U.S. As one of the OGs of bubble tea, we maintain uncompromisingly high standards. Let’s be real. Making tea that looks good isn’t the hard part. The actual challenge is making tea that tastes good and presenting it in an innovative way. Made with the art of ‘3T’ Kung Fu, every cup of tea is freshly brewed at the perfect temperature using premium tea leaves. The beverages we bring to the table are strong inside-out — perfect for your taste buds and your Instagram stories.

You may or may not want to fill your Instagram feed with photos of the tea you drink here. But 350 locations and counting? That’s impressive. Sounds like the perfect opportunity for an entrepreneur.

The process of becoming a franchisee for Kung Fu Tea is as follows:

  • Fill out the inquiry form
  • A sales representative will contact you via email or phone
  • Schedule an interview to go over all the details
  • Receive franchise disclosure document (FDD)
  • Look for the best possible store location (the Kung Fu Tea Team will provide professional recommendations for location screening and final approval)
  • Sign franchise agreement and lease for approved store location in your local area
  • Store Renovation (the Kung Fu Tea Team will provide a standard store layout, floor plan and interior design for bubble tea stores)
  • Training Program (provided for up to two people and usually finishes in three weeks)
  • Grand Opening (the Kung Fu Tea Team will have a senior staff member present to assist you during the grand opening period for up to two weeks to ensure smooth store operation)
  • High fives and continued support from the Kung Fu Tea Team as you run your own boba shop


The Kung Fu Tea franchise offers you a traditional or nontraditional store model. A traditional store is the whole ‘Starbucks’ feel, with a bricks and mortar store in town (500 to 1500 square feet). A nontraditional store can be set up in the following locations:

  • Airport
  • Hotel
  • Military installation
  • School
  • University
  • Train station
  • Subway station
  • Theme park
  • Shopping centers

Any place that has foot traffic but isn’t in a shopping mall, basically.

The training fee is $10,000. I couldn’t find out if that is for each person (they can train up to two) or for multiple franchisees.The traditional store franchise fee is $37,000, with the nontraditional fee being ‘on request’.

The total initial capital is where the large sums come into play. For a traditional store, Kung Fu Tea say it’s anything from $140,000 to $422,000. For a nontraditional store franchise fee you are looking at anything between $123,000 to $275,000.

How much can I expect to make?

Unsurprisingly, Kung Fu Tea don’t explicitly offer expected income statements for franchisees.

Go here for the application form.

Verdict: This is a huge and very popular franchise. It also has partnerships with other brands in the fast food industry so you can easily expand once you’re up and running. But if that was all I said on the matter I’d be letting you down.

Some good news first though. Even during the pandemic the franchise saw it’s franchisees opening up stores all over the place. During 2020 26 new franchise locations opened. That’s pretty special. However, in 2020, the average franchise revenue was just $335,688.

That’s before costs.

Stack that revenue up against the franchise fee and it’s not hard to see why the average Kung Fu franchisee has to wait 10 years before breaking even. Now, this is not a bad thing. It just means that anyone who takes this franchise on has to do so with eyes open, and an understanding that it is a long game.

There is plenty of growth in bubble tea though, so that final wait may shorten somewhat.

Gong Cha

Okay, here’s Gong Cha. The headquarters for this company are in Taiwan, but the brand has franchisees all over the world. It was founded in 1996 and has over 18,000 Gong Cha stores in over 20 countries.

The website says it’s all about ‘brewing happiness’:

“Gong cha” is a Chinese term for the act of offering the best tea to the Emperor. It represents teas and beverages of the highest and finest quality, fit for royalty. Today, Gong cha is dedicated to the same principal of providing premium products to its customers around the globe. Gong cha promises to inspire the human spirit and create happiness with a perfect cup of tea.

The process of becoming a franchisee with your own location involves first filling out a form online and then going through some checks. After a credit check there is a business plan review. Then there is a location review and a check and review of the franchise agreement.

Comprehensive training then takes place, before construction of the store and installation of the necessary equipment. Then it’s grand opening time.

It takes roughly 30 days for the initial checks to go through. Then after signing the agreement and going through the process the wait time before opening is usually 4-8 months. Go here for the application form.

Verdict: A popular franchise, Gong Cha has a great international presence. However, this is all about the long game as well. In 2021, with an average 18% profit margin, you could expect to break even in around 8 years. Again, this is a market that is exploding, but anyone who enters the franchise opportunity without a long-term view will simply lose money.


This brand has over 100 stores in North America, so it is reasonably well established. The franchising fee is $22,500 and franchisees can expect to pay start-up costs from $260,000 to $360,000.

Sharetea says:

At Sharetea, we have professional R&D team to create recipes with different ingredients to bring out the unique qualities of each tea. We focus greatly on quality and insist on providing authentic Taiwan high mountain tea to deliver great experiences.

Sharetea claims it has a very easy franchise system that offers full support.

The company itself has published guidelines on how to start a franchise with them:

  • Ensure you have adequate capitalization.
  • To start your own Sharetea bubble tea business, you must have a minimum initial capital of $100,000+.
  • Appreciate the investment required for a bubble tea franchise.
  • You will need to consider real estate costs, the cost of equipment and signs, the costs of licenses and permits, the cost of uniforms, the cost of insurance, etc.
  • Evaluate your prior experience and strengths.
  • You should thoroughly evaluate your prior business experience before applying to become a Sharetea bubble tea shop franchise owner.
  • Assess market availability.
  • You will want to look at the market availability for Sharetea franchises and see if there are available markets in your location of interest before proceeding with the franchising application.
  • Submit your application.
  • Your application will be reviewed by the Sharetea franchise agent. You will be emailed a confirmation receipt upon reception of your online application, where we will additionally provide the contact details of the franchise owner.
  • Receive approval & opening your Sharetea franchise.
  • You will receive franchise approval once your financial and background checks are completed. Approval will only be given to candidates who meet all the requirements of franchise owners.

I had a good look around and couldn’t find any reviews on Sharetea from a franchisee point of view. The best bet is to make some moves towards applying and see what happens. I will say that it is a franchise that has some traction worldwide, and is therefore at least worth investigating. But I wouldn’t make it my first choice.


Okay, this one has a name that you can’t really forget once you’ve heard it once. So that’s good. Alongside the usual bubble tea-based drinks Bubbleology also offers Bubble Waffles. You need to check out the website to see just how amazing these things look.

Headquartered in London, the brand has plenty of sites in the United States.

Let’s get right into the requirements that Bubbleology has outlined for franchisees. They say you need local market knowledge and a passion for the brand. Other requirements include:

  • $100K in liquid assets per store
  • $300k net worth per store
  • Some retail or restaurant experience

Initial franchise fees are $32,000 and the franchise term is five years.

CUPP Bubble Tea

Now, here’s one to seriously consider. It could be one of the best bubble tea franchise opprtunities out there right now.

The company is UK based and has a number of stores there. However, it does offer international opportunities, specifically the chance to become the owner of an International Master Franchise. This allows you to own the rights to a whole territory.

Startup costs include £17,000 (approx $20,300 at time of writing) as an initial fee. Then you’re looking at £80,000 (approx $95,000) to open up your first store. And that’s it.

As a Boba franchise this one is particulalrly impressive. The brand is well known for excellent training systems and their support is a respected feature.

Verdict: Well-respected with a strong customer base, and with excellent opportunities abroad. This is extremely polished and pretty much a perfect business opportunity. This falls into the ‘best bubble tea franchise’ bracket.

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7 Leaves Cafe

Labelled the ‘Asian Starbucks’, 7 Leaves has 12 (and counting) franchise units in the United States. The franchise fee is $35,000 and the investment range is $244,000 to $490,000.

According to the company, the franchise is a ‘proven, profitable’ system. The company has seen phenomenal growth since it started up in 2017. The menu is solid, with a wide variety of drink options including ice-blended versions. Most importantly, the company has won a bunch of business awards.

This kind of opportunity requires a solid financial foundation though.7 Leaves requires franchisees to have a total net worth of $2,000,000 plus a liquidity of $1,000,000. So it’s a serious investment and one that demands a true entrepreneurial focus.

Verdict: Strong and well-established in the bubble tea industry, this is an opportunity worth going for if you want your own bubble tea shop and have the funds.

A Tier


This one is actually quite promising in some ways. This brand has headquarters worldwide and two in the USA. There is little information about them other than what is on their website but I feel they are worth investigating for the follwoing reasons:

  • They have headquarters that you can contact in the USA and Europe
  • Their onboarding program for new franchisees is carefuly outlined on the website, and it sounds thorough
  • They are exhibiting at various food and beverage shows and expos around the world

The application is here. Again, do your due diligence, but at least they have established offices in the USA.

Jazen Tea

With over 18 locations across the globe, Jazen is now pushing the franchisee option. 

For Jazen, you need to have $100,000 in liquidity. On top of that, you can expect the total investment to be $186,000 – $339,000.

It’s also quite useful that Jazen Tea offers three different business models to it’s franchisees. You can have Jazen as an ‘add-on’ to your existing business, run your own store or partner up with Pho Hoa (a noodle soup partner).

Verdict: Thorough, professional and growing. 


The story:

In 2008, four Vietnamese sisters – Anh, Kelly, Jenny & Julie – open their first Bambu Shoppe in the heart of the Vietnamese community in San Jose, California. Their exceptionally friendly service and large menu of fresh, healthy, and authentic Chè dessert drinks, crisp boba milk teas, signature Vietnamese coffees, real fruit smoothies and exotic juices captured the attention of the entire San Francisco Bay Area. Today, there are over 70 Bambu Shoppes located in 22 states and Canada. The founding sisters still actively manage their four Shoppes in Northern California and Illinois while continuing to deliver a great customer experience and serving their one of kind unique and 100% vegetarian drinks “Just the way you love it.”

That is a great story. And Bambu has shops all over the USA. Interestingly, the company ‘charges no fees’.

I admit I was a little sceptical about that last part. As it turns out, the cost analysis looks something like this:

Initial Franchise Fee: $39,000

Initial Investment : $144,000 – $297,500

Cash Requirement: $50,000 – $100,000

Veteran Incentives: 15% off franchise fee

Royalty Fee: $750-800/mo.

Ad Royalty Fee: $550/mo.

It’s a 10 year term for the franchise too. To be honest, their training looks sound, and they have been featured in major magazines like Entrepreneur. To me, that’s a sign of quality.

Verdict: Definitely check these guys out

CoCo Fresh

Another quality brand with some real growth taking place in the USA, CoCo Fresh has opened 21 stores in New York City and New Jersey. The brand also has 4500 stores around the world.

It offers 1 or 3 store location opportunities. For the 1 store option you can expect to pay start-up costs of between $252,000 and $482,000. It’s one of the best bubble tea franchise businesses I’ve come across, similar to Kung-Fu Tea in that it seems like a genuinely great place.

The bottom of the barrel tier

Tapioca Express

Tapioca Express has a couple of issues I’m afraid.

First impressions are good. The application process is very clearly outlined on the website and it’s reassuringly thorough. Pay a $25 fee upfront to get started and you’re ready to go. However, when it comes to total investment it breaks down like this:

  • An initial investment of $51,000 – literally what they want from you at the start
  • Further liquid assets as part of a start up cost totalling up to $527,000

Now, this is where it got a little hazy for me. I looked at the breakdown of that initial payment and it looks like this:

  • 5 years initial franchise fee of $15,000
  • $10,000 product deposit
  • $3,000 training fee
  • $17,000 mandatory equipment purchases
  • $6,000 for marketing materials

My calculator tells me that is north of $100,000.

The ‘up to $527,000’ includes:

Besides $51,000 as an initial payment to Tapioca Express, there are some other expenses you should expect. For example, construction costs range from $30,000 to $150,000. The cost of equipment ranges from $30,000 to $70,000. The cost of furniture & fixture ranges from $6,000 to 15,000. Initial inventory costs range from $9,000 to $20,000. And, other costs & expenses range from $27,500 to 113,500

(Tapioca Express website)

The website shows the brand has 29 franchisees in the United States. That’s not a hell of a lot. However, it has generally favorable reviews across the Web and it does clearly offer ongoing support for franchisees.

Verdict: One to think about. To be honest, if I’m looking at a franchise offer that doesn’t even get the initial numbers right, I’m not sure I’d like to get involved. Not saying don’t get involved, but due diligence is important. And even if it is legitimate, it certainly can’t be seen as one of the low-cost franchises.

Koi Tea

I actually quite liked the website for this one. Not that design matters, but the elegant site shows some real care and attention to brand image.

Koi Tea is a family business that offers franchises. The store first opened up in Stafford, Virginia, and it was named after a family member’s love of Koi fish. The company talk a lot about values, especially sustainable business practices and the family approach.

So far, so good. Then I started to dig a little deeper into the company and a couple of red flags popped up.

First up, the website says the company is not allowing franchises because it is still getting it’s ‘feet wet’. Then when you head to the franchise page (yes, it’s not doing franchises but it has a franchise page) it offers these words:

Below are the financial requirements to open a Smoothie King in the United States…

Smoothie King?

I respect professionalism, and if the company can’t even manage to use the brand name on the franchise page, we have a problem. For what it’s worth, initial franchise start-up costs start at $200,000 and could amount to as much as $500,000. You need a minimum credit score of 700, and liquidity of $100,000 for one store.

Verdict: I’d think twice. Not the best option. Smoothie King? These guys can’t even get their own brand name right.

Bee and Tea

Great name.

This is still a relatively new franchise, so new that I couldn’t find their website. Still, there are traces of the brand around the Web. Apparently it has one franchisee currently in the USA. Initial franchise fee is $40,000 and initial costs range from $144,000 to $280,000.

I couldn’t find the website, and all of the digging I carried out resulted in the figures above and, startlingly, no actual evidence of a business foundation date. This is about as far from the best bubble tea franchise as you can get.

Verdict: Great name. No website. Do they even exist?

Happy Lemon Tea

Oh dear.

This brand may have over 500 stores worldwide, but their online presence is hardly reassuring. A Twitter account that hasn’t been used since 2013 and the Master Franchise for the UK being the only website I could find. And yet so many franchise sites say they are one of the best bubble tea franchises around.

Verdict: There is a form on the UK website for prospective franchisees, but I didn’t even dare to fill it in. Most definitely not in the running for ‘best bubble tea franchise’.

Finding the best bubble tea franchise for you

Franchises are not an easy way to make money. In fact, they are businesses, which take time and effort to make profitable. Setting out with the right approach can save you some wasted years and a ton of money. If you feel like you’re ready to navigate the choppy waters of franchise ownership, keep the following in mind.

Know why you are doing it

It’s not enough to ‘want to make money’. Franchisee life is hard and demanding. You need to have a goal to aim at. If you don’t have a goal you will drift as soon as the challenges turn up.

Set some goals that focus on specifics. Set dates and amounts when you’re talking about money. For example, ‘I will make $50,000 annual profit by Year 4’ is a lot more powerful than ‘I want to be rich’.

And besides, if you don’t set goals that are specific, you’ll feel worse when you fail. Managing a business is often just about managing challenges. Small, specific and realistic goals are much more satisfying because you can actually meet them.

Shop around

You’re not going to find the best bubble tea franchise on the first day of looking. Take a full view. Search online and call franchise owners. Get a feel for what it’s like to run a franchise. Find the financial reports and data that (most) franchises happily publish.

Learn about the risks involved and the costs if things don’t work out. And most importantly, choose a franchise opportunity that you can see yourself working long hours at. You’ll need energy and plenty of passion.

Contact the franchisor

The franchisor has a part to play in your success, so it’s important that you feel confident they can help you reach your goals.

Look for a prompt response to your franchisee enquiry. Contact their offices (if they are hard to reach it’s probably not worth bothering).

Before you call any franchisor, have this list in front of you:

  • Was there a professional greeting when they answered the phone?
  • Did you reach a franchise sales representative on your first call?
  • How satisfied were you with their answers to your questions?
  • Were they asking for your information?
  • Did they treat you courteously, professionally, and genuinely care about your needs?
  • Were there any next steps offered? 
  • From 1 to 10 (ten being the best), how would you rate them?

When the conversation about the offer is taking place, ask them about the systems they have. Specifically, ask about the franchise qualifying and sales process. The response should be clear and detailed. All the details you would expect should be discussed, from the royalty fees you will be paying to the grand opening arrangements.

The documents

As things progress, you’ll recieve a Franchise Disclosure Document (FDD) and an agreement. Make sure to have a specialist franchise attorney look over these documents. You need to be aware of any potential problems that may arise. This is an absolutely vital part of the process. Yes, you may expect to pay hundreds of thousands of dollars into the business over the next few years, but isn’t it better to pay a few hundred for an attorney who will advise you on the safety of the investment before you start?

Note: Inside the FDD you should find a list of all the franchisees. Use the list to contact some of the franchisees. You can get a real feel for how things are for them. There should be some time for you to visit them too.

Running your own business is a great adventure. New franchisees will naturally find it a challenge, but with a solid franchisor and due diligence you shuold be fine.

Are you looking for the best bubble tea franchise? Thinking of running your own franchise business but don’t have any money? No problem. Take a look at How to finance a franchise with no money (4 simple tips).

Can You Lose Affiliate On Twitch? (read this if you stream)

Can you lose affiliate status on Twitch? Are you a Twitch affiliate who is worried about this possibility? Gaining Twitch affiliate status is a big thing, but it can also be a source of constant stress. If you lose that status, you lose income. Don’t worry though, I’ve got you covered. From the Twitch affiliate agreement to the main reasons why losing the status happens, this post is a complete guide on Twitch affiliate status and how to keep it.

A major moment

Gaining Twitch Affiliate status is a big deal. You’ve worked hard to build up an audience and you’ve streamed a lot.

Twitch has recognised this hard work and made you an affiliate, which means you are now able to use the platform as a source of income through affiliate marketing. It is the first step on the road to having a consistent brand on the platform, and monthly revenue.

So can you lose affiliate on Twitch?

The short answer is yes, you can.

Like any major platform online, Twitch has a set of rules. If they are broken and you happen to be a Twitch Affiliate, it’s not a good look. The good thing is that Twitch has made the most common reasons for losing status clear.

Most common reasons why you can lose Twitch Affiliate status

The main reasons someone might lose the status are:

  • Breaking the Twitch terms of service (Twitch’s rules)
  • Account inactivity
  • Streaming on other social media platforms
  • Streaming banned games

There are also other ‘grey areas’ that I will cover later in the post.

Breaking the terms of service for your Twitch account

Twitch has to deal with 0ver 140 million visits per month, and therefore has a straightforward and easy to understand terms of service statement. Basically, all Twitch wants from you is good behavior.

If you feel that you need to see the terms of service in detail, go here. It is a good idea to at least be familiar with them.

If you do break the terms of service, you can potentially expect to find yourself losing your Twitch account. Obviously, this also means you will lose your Affiliate status.

Twitch explains it like this:

When we find someone has violated our Community Guidelines we take actions that can include removal of content, a warning, and/or suspension of their account. We consider our Community Guidelines to be a living document, and we work with streamers, mods, and external safety and policy experts to review and update them regularly.

So make sure you remain in good standing with Twitch and the user community if you want to keep going on your streaming journey.

Twitch account inactivity

Can you lose Twitch Affiliate status through inactivity?

Not necessarily.

You’ll want to stream regulalrly on Twitch anyway, because that’s how you make money. But don’t worry if you feel like taking some time off. Even the top Twitch streamers can leave a few days between streams.

If you drop off the radar for a few months this doesn’t mean that you will return to an account that has lost it’s affiliate status. Just checking in now and again and setting up a semi-regular streaming schedule can keep you relevant.

However, if you decide to take longer stretches of time off you could be leaving yourself open to losing that status. If you are off the platform for longer than twelve months you could lose your status. Bear in mind though, that Twitch does make decisions on a case-by-case basis when it comes to inactive accounts.

This means that even if you are absent for longer than twelve months, Twitch will still look at your account and make a decision based on the details of the account and the history of it.

If you’re still bringing in a ton of Twitch viewers, they won’t want to get rid of you.

If you have a good standing audience you have every chance of Twitch seeing this as a positive thing and keeping you on board, even if you are absent for a long time. Keep up the live streaming as much as you sensibly can though, because very long periods of inactivtiy can lead to you losing affiliate status.

Streaming on other social media platforms

Twitch is not the only streaming platform. You can stream video games on other platforms like Facebook Gaming and YouTube and develop additional ways to make money. However, Twitch will only let you use those other platforms for your streaming under certain conditions.

The golden rule is that you cannot stream the same content you stream on Twitch on other platforms at the same time. Instead, you have to wait 24 hours before you upload the recording of your stream onto any other platform.

Now, I love Twitch, but I can see why some streamers may want to switch to YouTube as part of their streaming journey (as well as any of the other platforms). If this is something you think you may want to do, make sure you cancel your affiliate account first. This is important because it will make your transition smoother, and if you want to come back, and avoid penalties on your ‘main’ platform, it’s vital.

It’s absolutely possible to move from one platform to another if things don’t work out, as long as you keep on good terms with Twitch.

Just remember that golden rule for your Twitch channel. The moment you stream simultaneously on another platform, or use the same content before that 24 hours is up, you’re going to lose your affiliate status.

Streaming banned games

In my opinion, if you decide that you want to play banned games, then you shouldn’t expect to be able to stream them. Even if you are a new streamer it’s pretty obvious why these games are not allowed. They are banned for a reason.

Just in case you think you’re in danger of accidentally streaming a game that is banned, here is the full list as specified by Twitch itself:

Games are restricted from broadcast based on two criteria:

  • The official ESRB rating is Adults Only*
  • The game violates our Community Guidelines as it applies to hate speech, sex, nudity, gratuitous gore, or extreme violence.
  • 3DXChat
  • All Randomized Video Chat Platforms
  • Artificial Girl 1, 2, & 3
  • Artificial Academy 1 & 2
  • Battle Rape
  • Cobra Club
  • Criminal Girls
  • Cuckold Simulator
  • Dramatical Murder
  • Ethnic Cleansing
  • Genital Jousting
  • Grezzo 1 & 2
  • Harem Party
  • House Party
  • HunieCam Studio
  • HuniePop 1 & 2
  • Kamidori Alchemy Meister
  • Negligee
  • Porno Studio Tycoon
  • Purin to Ohuro
  • Purin to Ohuro
  • Purino Party
  • Radiator 2
  • RapeLay
  • Rinse and Repeat
  • Sakura Angels
  • Sakura Beach 1 & 2
  • Sakura Dungeon
  • Sakura Fantasy
  • Sakura Santa
  • Sakura Spirit
  • Sakura Swim Club
  • Second Life
  • Suck My Dick or Die!
  • The Guy Game
  • The Maiden Rape Assault: Violent Semen Inferno
  • What’s under your blanket !?
  • Witch Trainer
  • Yandere Simulator

And yes, the only one I recognise is Second Life.

Can you lose affiliate on Twitch: the grey areas

Over the years, there have been numerous rumors around what can get your affiliate status removed. These include:

The 50 followers thing

To become a Twitch Affiliate you need to meet the following affiliate eligibility requirements:

  • You need to reach 50 followers
  • Get an average of 3 viewers
  • Stream for at least 8 hours
  • Stream for 7 different days

This is a similar list of requirements for other streaming platforms. It is built around the profile of a streamer who has a growing brand. Note the 50 Followers. It is the most challenging part of becoming an affiliate and creating that income stream.

The above set of requirements has to be maintained for 30 days. However, it is important to remember that Twitch will not remove your Affiliate status if you find your Follower count dropping below 50. If things do start to go wrong (and it is quite difficult to lose Followers once you have built momentum) Twitch will still look at your account on a case-by-case basis.

The money thing

Affiliate qualified streamers make money. But that money only stays consistent if the streaming stays consistent. There has been a rumor for years now that Twitch streamers who see a drop in their money also run the risk off being cut off from Affiliate status.

However, Twitch has made it clear that it will look at active streamers and their activity levels first, before money becomes an issue. And the company will of course give you some kind of written notice before anything serious happens.

It could become an issue though. As of July 2022, you have to make a minimum of $50 (for most payment methods) before you get a Twitch payout. And this has to happen, as a minimum, over twelve consecutive months.

If you don’t make that $50 then you are at least putting your Affiliate status under scrutiny. Scrutiny doesn’t necessarily mean disaster, but you need to think about how things are working out for you if you have the status and are struggling to maintain it.

As I hinted at earlier, once you have momentum on the Twitch platform, it’s really difficult to lose it. Something is going wrong if you can’t maintain and grow your income.

How much do Twitch streamers make anyway?

If you’re serious about becoming a part of the Twitch Affiliate program then you need to have some clear expectations on how much money you can expect to make.

First up, the important thing to remember is that this can be hard work. The vast majority of streamers on the platform make hardly any money at all. If this is going to make enough money for you, you will have to make sure you amp up the entertainment value and stream a lot of new content for larger audiences. Getting to Affiliate status is a long road, and a new streamer can become disheartened quite quickly.

The good news is that having Twitch Affiliate status is not the only way to make money on the platform. Through Twitch Bits (an ‘in-game purchases’ type of support for streamers, where streamers get a share of the revenue) and subscriptions, as well as ad revenue, it is possible to make money alongside the status. With that in mind, here are the amounts made by the top 10,000 streamers on the platform:

  • Streamers in the top 100 on the platform make a minimum of $32,850 USD per month on Twitch via subs, bit donations, and ads alone. This pretty much makes that top tier your ultimate goal
  • Content creators in the top 1000 on the platform made a minimum of $7,063 USD per month.
  • Streamers in the top 10,000 on the platform make a minimum of $904 USD per month.

(Figures courtesy of streamscheme.com)

There are a lot of users on Twitch. It’s a huge market for affiliate income if you get the right approach in place.

Can you lose affiliate status on Twitch? – conclusion

Twitch’s Affiliate program is great if you put the work in. If you manage to gain the status, do everything you can to hold onto it. While you may not make north of $32,000 a month, you can still make a healthy income.

I will continue to look at Twitch in future posts. For now, if you liked this post, why not subscribe and enjoy regular updates?