How Much To Charge For Website Copywriting (how writers decide)

I think we can all agree that knowing how much to expect freelancers to charge for website copywriting is an important part of your business growth.

You need to be able to afford the right copywriter while staying within budget. I’ve personally worked with content writers for online content at both ends of the scale, from low-cost to high.

And to be honest, I’ve lost a lot of money finding the right fit.

Over the last ten years I have learnt a lot about hiring an experienced freelance copywriter, with a whole bunch of mistakes along the way. In this post I’ll dig deep into what website copywriting is, and how much you should pay for it. Then I’ll talk about the best practices for hiring a writer.

So let’s get into it.

What is website copywriting?

Thanks to

Website copywriting is what happens when a professional copywriter creates copy for a website. This can include:

  • Blog post writing
  • Landing pages
  • Product pages
  • Product descriptions
  • Web page copy (About Us page etc.)

And plenty of other aspects. Basically, any writing on your business website, or linked to your website, is website copywriting.

Why is it important for my business?

If you are starting or running a business, there is every need to care about website copywriting. Firstly, your website has to pull in readers rather than send them away. Good website copy does that.

Bad website copy makes you look unprofessional and untrustworthy.

Secondly, as your business begins to grow, you will need plenty of marketing assets. This includes landing pages, brochure copy and product descriptions, as well as plenty of other asset types.

If you don’t have a solid website copywriter working for you, you’re going to come up with sub-par content. That only leads to poor quality marketing campaigns, a lack of engagement and a lack of sales.

What are the different kinds of website copywriting services?

When you are running a business, you will find that there are a number of different types of website copywriting that you need to manage. Below is a list of some of the types you may need:

SEO copywriting. This is arguably the most important type of copywriting that a business owner can pay for. The vast majority of businesses have a website, and that website is only really useful if it is found online.

Finding it online relies on having a strong presencve in search (Google etc.). An SEO copywriter can use stong keyword research to create content that is designed to rank highly with organic traffic in search engines. This means your site gets found in search results by your target audience and because it’s great content, engaged with regularly.

Blogging. Another vitally important part of your web copy, blogging is easy to do but difficult to do well. Great copywriters create blog posts that keep your audience engaged and they also allow you to build authority. The very best blog posts use SEO alongside great writing.

Landing pages. The first page that a visitor sees when they encounter your business is the landing page. This could be a page that has an opt-in form for email addresses. It could simply be your website home page. Or it could be a particular page that answers a problem for the customer and then leads on to further exploration of your website.

Great website copywriters can create landing pages that ‘convert’. A page that converts turns site visitors into paying customers.

Ad copy. Every business needs ad copy at some point. From small Google Ads to full-pages in a magazine, the best copywriter will create ad copy that is incredibly powerful.

What business owners need to think about when hiring a website copywriter

Not all website copywriters are the same. The pricing model each copywriter uses is not the same either. You need to think about a few factors before you start shortlisting possible web copywriter candidates.

Each of the factors below will be responsbile for the many different website copywriting rates you come up against.

Their experience

This is a key part of the selection process and should be treated seriously. Imagine if you were looking for someone to fix your car. Would you choose the brand new mechanic who had just started work? Or would you choose the mechanic who has been employed and working on cars for a number of years?

Choosing any writer who has less than 5 years of experience is a surefire way of ending up with a poor quality job. You will meet a lot of writers in your search for the one who can handle your business writing, but don’t even bother talking to anyone who hasn’t had that magic 5 years plus of expereince.

With that experience, they will have met with numerous clients and worked on large and small jobs. They will also have managed projects that require complex and demanding skills. In other words, they will do the best job possible for you and your business.

There is also the added benefit of working with someone who has plenty of previous clients you can talk to. This will allow you to get a clear picture of how good the writer is.

To sum up, there are a million average writers out there, and significantly fewer exceptional writers. Be careful to check their experience before you start to consider them for the job. This gives you the best chance of finding a good website content writer.

Industry knowledge

Going back to the car idea, having a mechanic working on your car who knows your car inside out makes a lot more sense.

If you can find a writer who knows your industry inside out and can communicate effectively to potential customers, that’s bound to make a difference. Sure, most writers work for a number of different clients from a wide variety of industries, but if you can find one that knows your business and your audience then choose them.

Word count

When it comes to SEO content in particular, a high word count does not necessarily mean better content. And some writers are very well paid just for writing a couple of paragraphs. Content length isn’t necessarily a big issue.

When looking at word count you will see some writers who base their fees on the numbers. This is fine. But only as long as you know exactly what you want to say and how the content will align with search intent.

Deadlines and copywriting costs

If your website project has a very tight deadline the writer may well up their fee a little (or a lot) if they don’t have much time. Deadlines are deadlines, but you could try and make things a little easier financially by arranging for a draft to be written by yourself or someone a little less costly.

This is a way to avoid a full copywriter’s rate. Once the draft is done, you can pass this on to the high quality copywriter who will then be able to polish it and make it effective.

The best way to deal with turnaround time affecting your costs is to simply plan ahead, and make sure that any projects are created and assigned well ahead of time. This prevents your writer from having stress due to there being less time to complete work.

Is your business growing? Why not?

Stop kicking the tyre and start selling on purpose.

Project size and scope of work

This is kind of obvious but a content writing project that takes two months to complete will cost more than one that takes five days. If you know that your project is going to be of a considerable size, then you need to be ready for writers to go big when they decide how much to charge for website copywriting.

As a freelance writer, I have had clients in the past with huge projects. One decided to divide his project up into four parts, with a month in between each part. This way, he could manage his budget better and not face a huge bill upfront. Understanding and managing your project scope could actually make your budget stretch further.

Thinking about the complexity of the project and the scope is important if you’re going to maintain momentum and manage your budget well.

Extra stuff

You may find that you need additional aspects for your type of content. These could include infographics, email campaigns and so on. That’s great, but just expect additional costs.

Sometimes these come up as the project is moving forward. You can’t help this, and it may just pop up out of nowhere that you need an infographic to make your blog post more effective or an About Us for a new website. Writers will factor this in when they are deciding how much to charge for website copywriting.

How much to charge for website copywriting: pay per hour or per word?

Thanks to

This is the age-old dilemma when it comes to hiring writers. There are many pros and cons to both sides of the argument. You need to take these into account, because if you’re not careful you could end up paying a lot more than you need to.

Hourly rate


This certainly seems like it is the way to go at first. With this model, you are paying for work done. This includes research, writing and edting. You know what you’re getting because you’re paying for time. The more time you pay for, the more work gets done.


You may find that you’re paying for time that is used for communication. That’s the kind of communicaion that frustrates, not illuminates. For example, a writer may charge you for the fifteen short emails that you sent to each other on a Tuesday morning. Not much got done, but it took her time to read them.

There are ways around this particular ‘con’ though. Using time tracking software ensures your writer is at their desk. Also, you could specifiy what you will pay for within the hours worked. Whatever you do though, don’t leave the number of hours ‘open’ at any point. Unless you have a very solid relationship with a writer, be precise and limit the clock.

Per-word rate


This is what they call ‘the motivator’.

Here a writer is literally paid for the number of words they create. It means you have a guaranteed amount of work that fits the word count you are aiming to hit to rise up in the search engines. If you are in a position where you need a 1000 word blog post for SEO purposes, this is at least a guarantee that you will get the word count you want, or you just pay less.


Exactly what you would expect. If a writer is writing to a word count, you may get a situation where they are just trying to pad out the piece. You probably won’t get crisp, concise copy anyway. If they have to hit those 800 words then they will hit those 800 words, even if it means a paragraph or two you could do without.

The writer will most likely not create a plan for the work they do, or outline the content. And the editing will be simple at best.

The way around this one? Create a content plan that at least ensures you get the topics/aspects covered that are needed for optimum results.

How an experienced writer decides how much to charge for website copywriting

You can tell an experienced, quality copywriter by the way they set their fees. They will charge by the project. This is often referred to as the ‘project fee’.

You get a guaranteed fixed price fee per project and you’re not wasting money on extra time or word counts. An experienced copywriter is going to consider each of their copywriting projects as an individual project, and will quote accordingly. The base fee is a starting point, and a good copywriter will make that clear. Once the spec for the project has been agreed, the copywriter can then offer a fee.

Good copywriters also consider the ROI (return on investment). If there is a need to gain returns (in the way of sales via a landing page or email sequence) then the cost of the work will be higher. It has to acheive a specific result with a target market, and that result involves money.

A final factor in how an experienced copywriter decides how much to charge for website copywriting is their experience. A writer with 20 years experience will not charge as much as one with 3 years of experience. It just doesn’t make sense.

Also, top copywriters are often subject matter experts, which means that you get the very best quality of work for your money.

Be careful

Be careful when hiring freelance copywriters. Make sure your copywriter achieves your goals. It’s the copywriter that makes all the difference between a successful campaign and a flop.

Copywriters create web content that converts into sales with conversion-focused systems.

The revenue-generating copywriting system is what you’re really paying for.

Your brand needs a great copywriter, and it takes time to find one. It doesn’t happen overnight, though.

How to hire a (good) website copywriter

I don’t want you to waste money and time, so I’ve put together a process that should ensure you get a good copywriter.

First of all…

Does your business need one?

If you’re not getting traffic or sales, you’re going to say yes. However, there are some things copywriters can’t do.

They can’t save your product if it stinks. If you haven’t carried out any market research or sold a significant number and want to scale up, the chances are that you have something that cannot be sold. And good copy can’t sell bad products and services.

This means that if you’re sitting there and thinking that copy can solve all of your problems, you may need to just check and see if there is a clear, hungry market for your product first. And if you’ve sold stuff, even better.

That is when copy can increase sales.

Where do you find one?

Honestly, the very best way to find a high quality copywriter or content writer is by looking aorund the Internet for content you actually like. Once you have done that, contact the company that owns the website and ask who their copywriter was. If it was in-house, they might not be able to work with you. But it may have been a freelancer. If so, this is a great way to contact someone you like quickly.

Get their number

Once you have connected with a few writers in this way (you can hit places like UpWork and PeoplePerHour but you will find it harder to identify quality) it is a good idea to follow this checklist:

During the first call:

  • When the copywriter’s prospecting, do they ask lots of questions? In addition to your current copy and what you like or don’t like about it, a good copywriter should also know about your business, voice, market, strengths, and programs; testimonials from former/current students; and what your goals are for the project (why are you writing this copy, for whom, and with what results).
  • How did they explain your promotion or product during your first call or two?
  • Are they enthusiastic about the entire project?

 During the hiring process:

  • Are there any copy samples available or can you get in touch with their previous clients to check the quality of their work? The background of your copywriter is something you need to be happy with.
  • Are they experienced in your niche or similar niches?
  • Did they review your material before conversations? It is important that they do a thorough “audit” of your website and have a good grasp of what you do.

When negotiating:

  • How do they decide how much to charge for website copywriting and what packages do they offer? Flat fee? Different prices that confuse you? Do they offer a day rate?
  • Is their price for copywriting work consistent with their experience and skill level? A low quote can be just as problematic as a high quote.
  • Have you provided them with a good brief and do they understand it? They need as much relevant information as possible if they are to do the very best job. And don’t forget a clear brief helps them decide how much to charge for website copywriting.
  • How responsive are they to your suggestions and goals, or are they set on a particular course of action? You should consider a copywriter to be a partner – someone who can combine their expertise with your own.
  • Is the freelance writer clear on the drafting process? Will they provide a first draft within your preferred time frame?
  • Are they responsive to comments, questions, and suggestions? Can you imagine how hard communication will be once they have your money if they take so long to respond?

How much to charge for website copywriting: sample copywriting rates

Below are some sample current rates from, respectively, AWAI and Growthlab:

How writers decide how much to charge (thanks to AIWA)
Growthlab- How writers decide how much to charge for website copywriting

How much to charge for website copywriting: conclusion

Your business will need website copywriting. At some point it will need copywriting that is created to sell more products and scale your business.

I hope the information in this post has given you a little more insight into the process.

My name is Sahail Ashraf. My goal is to give you the best business ideas, money-saving tips and health advice for your entrepreneur journey. If you liked this post, please consider checking out The one question that will boost your sales.

How To Get An Apartment At 18 With No Credit (11 expert tips)

Do you need to know how to get an apartment at 18 with no credit?

When you’re looking for an apartment to rent, it can be pretty stressful. It’s even worse when you’re just 18 years old and have no credit to your name. In this post I’ll take you through exactly how you can maximise your chances of getting your first rented place when you’re 18 and a good credit score is just not possible. I will also take a look at how to build good credit at such a young age, and avoid the nightmare of having a low credit score.

So let’s get right into it.

What is my credit score?

That’s a good question. When you’ve just turned 18 and have the world at your feet, you’re going to want to be able to spend some money. Your credit score will tell any lenders how ‘good’ you are for credit. The score is based on a number of factors, including your previous spending. Later, your credit score will be a big part of your life. It will affect any home purchase, buying a car and even simple purchases in stores.

You need a decent credit score to be able to make your way in the world. And one of the first tests of your score is renting an apartment. This is where everything seems to fall apart. How can you have a good credit score when you haven’t been given credit in the past? And how can you prove that you are able to keep up with your rent when you don’t have a good credit score?

What do landlords want?

They need to know that you can be trusted with rent. And for that they need a credit report. They usually rent out their property after having a background check and a credit check carried out. The background check will tell the landlord if you have been evicted from any previous rentals, as well as if you have been convicted of a crime. The credit check reviews your financial history. If you’ve paid on time and borrowed responsibly, you will have a good credit score. This means an individual owner of a property will feel it is safe to rent to you.

When you’re 18 years old and just started out in life, you won’t have a solid ‘financial history’ and there is a very strong chance you won’t have borrowed money from a bank before.

How to get an apartment at 18 with no credit

Follwoing are some simple steps you can take to vastly increase your chances of getting an apartment or rental unit when you have a poor credit score.

Get yourself a co-signer

If you know someone that has good credit, you could identify them as a co-signer. A co-signer is someone who can give landlords peace of mind. If for some reason you fall behind on rent, the landlord will go to the co-signer and ask for the money.

Obviously this can be a little awkward if you don’t pay your rent. But you’re trying to get your apartment, and if you’re serious about it then you need to talk to a family member or friend for this kind of help. They are completely liable for any missing rent if they become co-signer.

Lots of people do this, especially young people (students at college, for example). Have a discussion with someone you know and see what they think. If you can get a co-signer, you can have a chance to get that apartment.


Roomates are great to have. They’re even better if you don’t have credit.

Perhaps this particular scenario works best when you’re moving in with close friends. If they have good credit you can base your rental agreement on that. Then, just make sure you pay the rent on time every month. Again, it’s using someone else’s credit to get that rental of your first apartment taken care of, but it makes perfect sense.

How to get an apartment at 18 with no credit with proof of a steady income

If you have a job or source of monthly income that you can demonstrate then this is another way you can get an apartment lease at 18 with no credit. Bank statements can be perfectly adequate evidence of your having a regular income.

Landlords are understandably nervous around the reliability of rent payments, especially with first time renters. But if they can see that your monthly take-home pay is capable of paying for the rent then there is a good chance they will work out some kind of agreement. Most landlords will want to see proof of income (such as pay stubs or evidence from your bank account) for the last 3 months. They will also want to see that your income will confortably cover rent. This means that you should be earning around 3 times as much money as much as your rent will be.

You can also demonstrate your savings too. If you have a few months of rent money saved up and can prove this, most landlords will be reasonable about it.

Move in ASAP

Landlords are forever playing a risky game. They have to mkae sure that their apartments are full at all times, or they don’t receive income. In fact, most landlords are very close to losing money on a regular basis.

This could be a way in for you. If you offer to move in immediately, this can solve the problem of empty apartments for the landlord. They may be sitting on a vacant apartment, and you could be their saviour. You may not have a sound credit history, but you’re available to move in.

This often means that the landlord will discuss a shorter rent term. They may say that you pay for the first three months, for example, and then review the siituation.

Having the ability to move in and start paying rent can mean that your credit history is irrelevant. If this sounds like you, it is a good idea to talk to the landlord with the aim of coming to some kind of agreement.

How to get an apartment at 18 with no credit using references

Perhaps you have previous landlords? Or how about a family doctor who has known you for years? Providing a reference or letters of recommendation from such people can go a long way towards reassuring a landlord about the trustworthiness of potential tenants. They will see this ‘character reference’ as posiitve, as the person wriitng it will vouch for your honesty and good character.

Who to ask? Well, there is the previous landlord and doctor, but you can also ask teachers and people in the local religious community. The best outcome would be a letter of recommendation. This doesn’t have to be a long letter, but it should allow the person writing it to show that they see you as trustworthy and responsible.

Go private

With larger, commercally managed rental properties and apartment complexes ,you will come up against people who are part of a property management company. Choosing to rent with private landlords is a way to avoid the property manager and rental companies that are part of a bigger machine.

A private landlord may not even ask for a credit check. They may want proof of earnings, but could bypass the credit check altogether. Large property rental companies will ask for a credit check as part of their normal processes. A private owner may only be interested in you showing you have enough to cover the monthly rent. As long as those rental payments are coming in, they’re happy.

How to get an apartment at 18 with no credit using a larger security deposit

This one is a little tricky because some states won’t allow landlords to take more than one month of rent as a deposit. It’s worth asking though, and it could mean that you can pay a larger deposit and get that apartment even if you have bad credit or no credit.

This is also dependent on the landlord. If they are happy to do this, negotiate a number and then pay the larger deposit to secure the property.

No credit check apartments

These are becoming more popular these days, and they are exactly what they sound like.

Some landlords (and agencies) offer an apartment to renters without good credit. These will not be high-end properties, but rather properties that need to be filled quickly. And if they need to be filled quickly, their quality may be an issue.

This does not mean that you should avoid this option. Obviously, you could protect yourself by going to see the apartment with someone else. This way you have the opportunity to get someoene elses ‘feel’ for the place. You can also seek references on the property owner and the rental history and make sure that contact details for the prospective landlord are all legit. Ensure you secure a short-term rent first of all, so you can work out if you really want the apartment or not.

How to get an apartment at 18 with no credit by becoming an authorized user

This is not a common method, but more and more young people are using it. If you know someone who has a credit card and a strong credit history, you can ask to be added to their credit card as an authorized user. This will automatically help to build good credit on your credit score.

Take out personal loans

College students could take out student loans, or you could opt for car loans, both of which will help you build good credit. There is a third alternative though, that can save you a lot of stress.

A credit-builder loan is something that a credit union may offer. These allow you to build up credit as you make monthly payments into the loan. You don’t receive payments like you would with a normal loan, but you build credit over time. A credit-builder loan has been designed to help you build credit. This is seen by many young adults as the best way to build credit quickly.

Make a budget

One of the best ways to build credit at 18 (or any age for that matter) is simply to live within your means. If you are able to spend less than you make you will develop responsible habits around money. This means that you are laying the groundwork for a positive future when it comes to credit.

One good tip is to set a budget for a week that you know will save you money. It could only be a few dollars, but once you have achieved this you will feel more confident about budgeting. Then, build a little extra into the process each week until you have got to a stage where you are living well within your means.

What credit score do I need?

Your credit score is just like a kind of financial report card. It tells people like landlords how likely it is that you will be able to pay bills and meet your responsibilities financially. The lower the score, the less likely you will be offered credit or be trusted for significant payments such as rent.

To find out your current score, go to

There is no real ‘industry standard’ for the credit report ratings. However, there is a general guide to your current credit score and how it is viewed by people like a potential landlord.

  • Poor: 300 – 579
  • Fair: 580 – 669
  • Good: 670 – 739
  • Very Good: 740 – 799
  • Exceptional: 800 – 850

The minimum credit score to secure a rental property will vary across markets and regions, but it is generally accepted that a score of 650 is the minimum. Individual landlords who ask to see a credit score might ask for more than 650, or less when you make your rental application. You may aso find that some more competitive parts of town may have landlords that ask for a higher credit score.

How do they work out my credit report?

You may have ‘no credit’, but it is useful to know just how the score is worked out. It is usually in the following way:

Payment history: 35%

Total amount of debt owed: 30%

Length of credit history: 15%

Credit mix: 10%

New credit: 10%

If you are 18 and you want to start building a good credit history, make sure you have a good record of making payments. You also need to ensure you have a low debt balance. This covers the 65% of the first two entries on the list above.

You could also open a secured credit card. This is where you open a credit card (not all banks and lenders offer this type of card) and secure it with some money from the outset. The money you lay down becomes your card limit, and you start building up credit from that point onwards.

And pay your bills. If you are late with any bill you may have (even a cellphone bill) the company could alert the credit bureaus, which wil affect your credit score.

How to get an apartment at 18 with no credit

First-time renters without an established credit history can feel like they are unable to make even the first step towards having their own place. However, with the ideas outlined in this post, it is possible to get started even with a lack of credit history.

Please, please remember that it is not a race. The vast majority of people at 18 will not have good credit. This is normal. It’s all about developing budgeting habits, and being a little flexible with how you communicate to landlords.

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