The 3 Biggest Mistakes Entrepreneurs Make

This post previously appeared on insiginiaseo.com. We all know it’s not easy being an entrepreneur. The hours are long and the pay (at least until you’re in real profit territory) is measly. However, as long as you don’t make silly mistakes and you enter every situation with a keen and focused mind, you will getContinue reading “The 3 Biggest Mistakes Entrepreneurs Make”

The One Question That Will Boost Your Sales

The biggest issue with SMEs right now is their Web presence. Remember about five years ago, when people were going crazy with blogging and websites, talking about how they were the ‘shop front’ or public face of the company, and that they had to be full of great stuff that helped consumers and ‘built’ yourContinue reading “The One Question That Will Boost Your Sales”

How To Master Cold Calling Today

I have recently upped my telemarketing efforts, and it has been a particularly pleasing experience. I’ve found out a few truths about telemarketing, along with some cold calling techniques, that have now given me a strong focus on how to improve results and also improve my overall approach to marketing in general. Last week IContinue reading “How To Master Cold Calling Today”

Do You Have A Personal Brand?

You can spend hundreds of thousands of whatever currency you operate in on branding your company. But how much of your resources do you dedicate to your own personal branding? You have a personal brand. Everyone around you has a personal brand. the millions of people who use LinkedIn and Facebook and all those otherContinue reading “Do You Have A Personal Brand?”

How To Build Sales Over The Next Six Months

If you want to increase the amount of sales you make, there are four sound methods that will help to massively boost your overall sales performance. The methods outlined below are not necessarily quick fixes, but they work on building confidence in your product, and building your client list over time. They also work forContinue reading “How To Build Sales Over The Next Six Months”

Stop Selling. Start Building

Why do people use social media? From Twitter to Facebook, there is only one reason: To express themselves. Even on LinkedIn, which is a so-called ‘professional social media site’ you see a lot more happening on the personal profiles than you do on the company pages. People are people, and they can’t stop being people.Continue reading “Stop Selling. Start Building”

Customers And Value: Is It An Offer They Can’t Refuse?

I’ve been thinking a lot about value recently, and how we create it, or reduce it. I’ve been trying really hard to keep in touch with customers over the last few days, because I feel that this somehow creates value for them. The service has been sold, and now they are left waiting for results.Continue reading “Customers And Value: Is It An Offer They Can’t Refuse?”

Which Social Network Is Best For Your Business?

When it comes to digital marketing, there are tons of different social networks to choose from, each with their own advantages and disadvantages.To cover just a few, you have: * Facebook* Twitter* Tumblr* LinkedIn* Instagram And this is before you’ve even covered some of the less obvious social networks, or the networks that skirt theContinue reading “Which Social Network Is Best For Your Business?”

How Do You Know If Your Business Is Failing?

I’m probably not alone in saying that I’ve been in some pretty boring companies and organisations in the past. Companies do get old, and when they get old it is quite easy to see why. All you hear is complaining, and you don’t understand why some people actually work in the building. For example, IContinue reading “How Do You Know If Your Business Is Failing?”

How To Understand Customers Better Using Questions

There are a number of things that a business needs in order to survive, but it all comes down to money in the end. A business exists to make money. And money comes through sales. The more you sell, the more money you make. I’m sure that isn’t news to anyone, but it’s worth stating,Continue reading “How To Understand Customers Better Using Questions”