The 3 Biggest Mistakes Entrepreneurs Make

This post previously appeared on We all know it’s not easy being an entrepreneur. The hours are long and the pay (at least until you’re in real profit territory) is measly. However, as long as you don’t make silly mistakes and you enter every situation with a keen and focused mind, you will getContinue reading “The 3 Biggest Mistakes Entrepreneurs Make”

Do You Have A Personal Brand?

You can spend hundreds of thousands of whatever currency you operate in on branding your company. But how much of your resources do you dedicate to your own personal branding? You have a personal brand. Everyone around you has a personal brand. the millions of people who use LinkedIn and Facebook and all those otherContinue reading “Do You Have A Personal Brand?”

Customers And Value: Is It An Offer They Can’t Refuse?

I’ve been thinking a lot about value recently, and how we create it, or reduce it. I’ve been trying really hard to keep in touch with customers over the last few days, because I feel that this somehow creates value for them. The service has been sold, and now they are left waiting for results.Continue reading “Customers And Value: Is It An Offer They Can’t Refuse?”

How To Understand Customers Better Using Questions

There are a number of things that a business needs in order to survive, but it all comes down to money in the end. A business exists to make money. And money comes through sales. The more you sell, the more money you make. I’m sure that isn’t news to anyone, but it’s worth stating,Continue reading “How To Understand Customers Better Using Questions”

Increasing Customer Retention Rate: VIP Customers

Every now and then I’m going to be taking a look at some quick and practical ways in which you can make progress towards retaining more of your customers. Today we are going to focus on the VIP method, where you find your most valuable customers and give them priority and preference, and generally treatContinue reading “Increasing Customer Retention Rate: VIP Customers”

Why does customer churn happen (and what can I do about it)?

As a freelancer or small business owner, it can be very challenging to manage all the aspects of your business. And some of those aspects can be easy to miss too. We looked at customer churn in a previous post, and in this post I thought I would take the time to work out whyContinue reading “Why does customer churn happen (and what can I do about it)?”

What is customer churn?

As your business grows and becomes bigger and better at what it does, there is one inevitability that is always lurking just around the corner. You are going to lose customers. No matter how hard you work or how amazing your product is, at some point people just won’t come back. They will go andContinue reading “What is customer churn?”

Why customer satisfaction surveys are important

If a business is to stand out in today’s hyper-competitive marketplace, it has to excel at customer happiness. This builds the foundations of customer retention, and as we all know, this makes running a business a whole lot easier. A customer satisfaction survey is an effective way to create future customer happiness. The simple truthContinue reading “Why customer satisfaction surveys are important”

What are some Customer Retention Strategies I can use?

You’re in business, and you know just how incredibly important it is to retain customers. If you’re a CEO or Managing Director, or a senior leader, it’s a topic that will routinely cause you some irritation and stress. If you’re a freelancer or self-employed, it’s probably something that wakes you up in the middle ofContinue reading “What are some Customer Retention Strategies I can use?”

What is the difference between customer service and customer care?

Any good business wants to take good care of it’s customers. And that’s great. But if you’re starting out in business, it’s easy to become confused about the two main areas of customer contact, customer service and customer care. Why is it important to know the difference? There are a couple of reasons really. ButContinue reading “What is the difference between customer service and customer care?”