In the last post we looked at putting together the bare bones of your elevator pitch. In today’s post, we are going to look at how you can use the steps you’ve gone through to make some notes for your pitch and also how to make sure your picture is effective. Once you have goneContinue reading “How To Write A Ridiculously Powerful Elevator Pitch (Part Two)”
Every now and then, we focus on companies or products that we think will make the small business journey a little easier. Today we are going to focus on something called Virtual Booth. It’s created by Simple Booth and has been designed to make online events more fun and more engaging. How does it work?Continue reading “Virtual Booth: An Interview With Mark Henning”
In these content marketing heavy times, it is important that companies don’t just ‘add to the noise’. It’s easy to do. Take the company that talks about itself all the time. On twitter it can’t stop updating with news about its latest clients, office gossip, and anything else that makes it’s loyal fans happy. DoesContinue reading “With Content Marketing, Do No Evil”
Cold calling is something that, if done right, can transform the revenue of your business. A lot of this has to do with the fact that you are able to make contact with many people in a short space of time. In addition, you get to talk to these businesses and establish a human connection.Continue reading “How Can You Warm Up A Cold Call?”
Let’s say that, about a year ago, you started your own little company. Let’s say that company quickly started to bring in some money, and you’re now standing on the verge of making some real revenue. But there’s a problem. You don’t ‘do’ personal branding. You hear a lot about personal branding, and the factContinue reading “Personal Branding For Shy People”
Content marketing for your business can be a desperate thing during those early days. You can work your socks off cranking out post after post for months and find that only your mother and her friend have read them (or have pretended to). You can tweet like you mean it for aeons and get nowhere.Continue reading “Tumbleweeds In Your Content Marketing?”
Ask any branding specialist or any marketer for that matter what a brand is and they will start to talk about identity. And that is perfectly correct. Brands are identities. They are belief systems. They are what a company stands for. They are not selling. But if you head out on Twitter and spend moreContinue reading “IBM: Just Features And A Smile”
Recently, I’ve had many clients come to me and express concern over content marketing and the return on investment it will bring to them. These concerns range from the issue of having any return on investment at all; to how much money they’re going to get, right down to the last penny. As this conversationContinue reading “It’s Not The Content Marketing, It’s You”
The elevator pitch is famous. Most small business owners know what it is, and anyone who sells anything better know what it is. Just in case you don’t, here is a definition: An elevator pitch is a concise overview of your business. That sells. And that’s it. That’s my definition by the way. It’s calledContinue reading “How To Write A Ridiculously Powerful Elevator Pitch (Part One)”
If you are a blogger it can get quite scary if you’re just not delivering results. It can feel like you’re in Blogging Hell. You have no audience, and your position is feeling decidedly shaky. It may not seem like your fault that you’re in Blogging Hell. You may have tried your hardest to createContinue reading “When Blogging Gets Scary”
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