Recently, I’ve had many clients come to me and express concern over content marketing and the return on investment it will bring to them. These concerns range from the issue of having any return on investment at all; to how much money they’re going to get, right down to the last penny. As this conversationContinue reading “It’s Not The Content Marketing, It’s You”
The elevator pitch is famous. Most small business owners know what it is, and anyone who sells anything better know what it is. Just in case you don’t, here is a definition: An elevator pitch is a concise overview of your business. That sells. And that’s it. That’s my definition by the way. It’s calledContinue reading “How To Write A Ridiculously Powerful Elevator Pitch (Part One)”
If you are a blogger it can get quite scary if you’re just not delivering results. It can feel like you’re in Blogging Hell. You have no audience, and your position is feeling decidedly shaky. It may not seem like your fault that you’re in Blogging Hell. You may have tried your hardest to createContinue reading “When Blogging Gets Scary”
Probably around 99% of companies out there are making the same mistake with their website and their content marketing in general. This mistake is costing them a lot of business, and the worst thing is it’s almost impossible to spot. In other words, it’s a silent killer. Before you know it, it’ll be responsible forContinue reading “With Marketing, Lose Your Ego”
Every now and then I’ll focus on people who have inspired me. Today, we’re going to focus on Christian Rodwell. His Escape The Rat Race project is huge and has resulted in a hugely popular podcast on iTunes, among other things. He lives and breathes personal development, and has helped countless people make huge changesContinue reading “Entrepreneur Focus: Christian Rodwell”
One of the biggest things that happened recently in content marketing was the infographic. This particular aspect of content marketing really became popular over the last couple of years. And then it kind of died. Like many trends, it was jumped on, done to death, and then discarded by the majority. Or was it? IsContinue reading “How To Make Your Next Infographic Work”
If you are self-employed, you have the option to set yourself up as a limited company. A limited company is an organisation that you set up to run a business. Like being a sole trader, you can set up the business so that you work alone, and run the business alone as a solo entrepreneur.Continue reading “What Is A Limited Company?”
If you have ever stood in front of a team of decision-makers and suddenly froze up, you will know the impact of fear and nerves on the process of selling. Whether it’s sustained business or just a nice commission, there’s always a lot riding on a sale. Sometimes, your self-esteem can take a huge battering ifContinue reading “The Simon & Garfunkel Sales Method”
This post previously appeared on insiginiaseo.com. We all know it’s not easy being an entrepreneur. The hours are long and the pay (at least until you’re in real profit territory) is measly. However, as long as you don’t make silly mistakes and you enter every situation with a keen and focused mind, you will getContinue reading “The 3 Biggest Mistakes Entrepreneurs Make”
The biggest issue with SMEs right now is their Web presence. Remember about five years ago, when people were going crazy with blogging and websites, talking about how they were the ‘shop front’ or public face of the company, and that they had to be full of great stuff that helped consumers and ‘built’ yourContinue reading “The One Question That Will Boost Your Sales”
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