LinkedIn Develops new Product Pages

LinkedIn continues to develop into something different to what it started out as. It’s a strange phenomenon, because when LinkedIn first arrived, it had simply marketed itself as a business social networking platform, or perhaps more appropriately, a professional networking solution. It was slightly elevated when compared to other platforms like Twitter and Facebook. TheyContinue reading “LinkedIn Develops new Product Pages”

How To Write A Ridiculously Powerful Elevator Pitch (Part Two)

In the last post we looked at putting together the bare bones of your elevator pitch. In today’s post, we are going to look at how you can use the steps you’ve gone through to make some notes for your pitch and also how to make sure your picture is effective.  Once you have goneContinue reading “How To Write A Ridiculously Powerful Elevator Pitch (Part Two)”

Virtual Booth: An Interview With Mark Henning

Every now and then, we focus on companies or products that we think will make the small business journey a little easier. Today we are going to focus on something called Virtual Booth. It’s created by Simple Booth and has been designed to make online events more fun and more engaging. How does it work?Continue reading “Virtual Booth: An Interview With Mark Henning”

With Content Marketing, Do No Evil

In these content marketing heavy times, it is important that companies don’t just ‘add to the noise’. It’s easy to do. Take the company that talks about itself all the time. On twitter it can’t stop updating with news about its latest clients, office gossip, and anything else that makes it’s loyal fans happy. DoesContinue reading “With Content Marketing, Do No Evil”

How Can You Warm Up A Cold Call?

Cold calling is something that, if done right, can transform the revenue of your business. A lot of this has to do with the fact that you are able to make contact with many people in a short space of time. In addition, you get to talk to these businesses and establish a human connection.Continue reading “How Can You Warm Up A Cold Call?”

Personal Branding For Shy People

Let’s say that, about a year ago, you started your own little company. Let’s say that company quickly started to bring in some money, and you’re now standing on the verge of making some real revenue. But there’s a problem. You don’t ‘do’ personal branding. You hear a lot about personal branding, and the factContinue reading “Personal Branding For Shy People”

Tumbleweeds In Your Content Marketing?

Content marketing for your business can be a desperate thing during those early days. You can work your socks off cranking out post after post for months and find that only your mother and her friend have read them (or have pretended to). You can tweet like you mean it for aeons and get nowhere.Continue reading “Tumbleweeds In Your Content Marketing?”

IBM: Just Features And A Smile

Ask any branding specialist or any marketer for that matter what a brand is and they will start to talk about identity. And that is perfectly correct. Brands are identities. They are belief systems. They are what a company stands for. They are not selling. But if you head out on Twitter and spend moreContinue reading “IBM: Just Features And A Smile”

It’s Not The Content Marketing, It’s You

Recently, I’ve had many clients come to me and express concern over content marketing and the return on investment it will bring to them. These concerns range from the issue of having any return on investment at all; to how much money they’re going to get, right down to the last penny. As this conversationContinue reading “It’s Not The Content Marketing, It’s You”

How To Write A Ridiculously Powerful Elevator Pitch (Part One)

The elevator pitch is famous. Most small business owners know what it is, and anyone who sells anything better know what it is. Just in case you don’t, here is a definition: An elevator pitch is a concise overview of your business. That sells. And that’s it. That’s my definition by the way. It’s calledContinue reading “How To Write A Ridiculously Powerful Elevator Pitch (Part One)”