Are you interested in knowing how to view your LinkedIn profile from someone else’s perspective?
You can use LinkedIn to connect with LinkedIn members who share your interests. You can also use it to find potential business partners. The more effective your LinkedIn profile is, the more chances you have of receiving more business opportunities.
In this guide you will learn:
- The importance of an optimized LinkedIn profile
- The value in seeing your profile as someone else
- Actionable steps that will help you optimize your profile quickly
What is an optimized LinkedIn profile?
LinkedIn is an American business giant. It has transformed the professional world. It’s a useful tool for anyone who wants to network and find opportunities.
An optimized LinkedIn profile shows your audience what you do, who you are, and what you are an authority on. It does this via complete and accurate information.
It enhances your profile’s ranking on LinkedIn searches (as well as other search engines) and builds trust among those who might want to connect. Whether you are using LinkedIn to reach career goals or develop business, your profile needs to be at it’s best. And the best part is, it’s easy to do.
Having an optimized profile allows you to:
- Become an influencer and build your personal brand
- Establish and maintain relationships with prospects (social selling)
- Increase customer trust by establishing relationships
When you have filled in all the relevant information on your LinkedIn profile, you’ll want to observe how your profile appears from the outside.
Recent updates have also allowed users to display banners as part of their LinkedIn account. These updates are similar to those found on any other social network, like on a Facebook profile or on Twitter. It is also something you should consider when creating your profile since it can represent you professionally.
In order to view your LinkedIn profile as someone else, simply follow these steps
Select ‘My profile’ from the LinkedIn home screen. Do this by clicking on your profile photo in the top right corner to access your LinkedIn settings:
When you want to see your LinkedIn profile as someone else, this is the first simple little step you need to take
- Under your profile photo, you can choose to ‘Edit public profile & URL’. Just click it
- This is how to view your LinkedIn profile as someone else. When you ‘edit profile’ in this way, there are also options to modify your public URL, and other options. It is then possible to use this information to share with others. These are the people that you would like to direct to your profile in the future.
Controlling what’s displayed on your public LinkedIn profile
If you know how to view your LinkedIn profile as someone else, you will be able to identify any mistakes that you made within your profile content or any experience gaps you might have. This is the primary purpose of viewing your profile in this way.
It’s important not to forget to include any work you’re particularly proud of in the Featured section, and to fill in the Interests box to give your profile some personality and depth. I would recommend that you look through some other people’s profiles so that you get an idea of how to showcase your own.
Description of skills and endorsements
There is also a section of skills and endorsements that you will be able to access on the website. There is an area where you can list your skills and invite your colleagues and professional network to offer you a ‘Skill Endorsement’. This is basically an endorsement of any skills you have demonstrated. It’s a good idea, and a great way to keep yourself open to new opportunities.
I recommend that you take a look at other people’s profiles as well (simply by clicking on ‘view profile’), especially those in a similar position to yours. Assuming that they are also having similar experiences as you are, they probably have gained other skills that you may have forgotten about.
Use links wisely
To date, email addresses are not displayed on profiles. However, there are many people who include links to their portfolio or their business websites in the content of their profiles. This is an excellent way to encourage potential customers to contact them.
Once you have added someone to your connections, you can instantly message them. They can message you back too. I think this is a great way to connect, to share related articles or just to interact with others about networking.
Bonus: some quick tips for making a full profile (and a perfect one)
Now you know how to view your LinkedIn profile as someone else, boost your profile with these simple tips.
- You must have a high quality background photo at the top of your profile page. With this and the profile picture, you capture attention, set the scene and convey a little bit more about what matters to you. Choosing the right background image is paramount to making your page stand out, engage attention and remain memorable
- Profiles are incomplete without a summary. I find it amazing how many people still leave this field blank. You should not just list your skills or job titles in your summary. Instead, tell your own story in it. Tell the story of why those skills matter – and how they can matter to the people you work with. Don’t be afraid to put some time into your analysis. Draft a few drafts, and run your summary by your friends and family. You have the opportunity to create your most personalized piece of content marketing
- Boost your network. You can grow your LinkedIn network quickly and easily by synchronizing your profile with your email address book. LinkedIn can then suggest other people to connect with. There is no way of sending out connection requests to a person’s profile without your permission, so you can vet all of the potential connections. You can also follow up in a timely manner with LinkedIn connections after meetings and conversations -it’s a fantastic, direct way of keeping your network active
- Spotlight your services. With LinkedIn Services, consultants, freelancers, and employees of smaller companies can display their range of services. If you fill out your profile’s Services section, you’ll stand out in search results
- Watch those endorsements. Once endorsements begin to roll in, you may notice that they take over the focus on your LinkedIn profile in ways that are not reflective of who you are. For instance, it is possible that your primary area of expertise is SEO, but your fan base among those you’ve worked with on events is more enthusiastic. By paying careful attention and editing your endorsements list in the Skills section of your profile, you can manage which endorsements are displayed
- LinkedIn Learning is invaluable. LinkedIn Learning gives you the opportunity to add a course certificate to your LinkedIn profile once you complete a course. Your LinkedIn Learning account has a section for Learning History where you can also notify your network about your learning
- Showcase your media. Your own marketing collateral can add a new dimension to your own profile. Case studies, white papers, and other brand content help you show what your company is all about, and give people an understanding of how you operate. It also conveys your passion and dedication
- Share content from your feed. If you want to be in your connections’ LinkedIn feeds, make sure you’re adding value. It’s not enough to simply have a network of connections on LinkedIn. You can achieve this by sharing relevant content with your network. By frequently checking your LinkedIn feed, you can share content (with a specific person if you wish) you find to be meaningful and aligned with your views
- Add some comments, and do it often. The first step is to share. Like with many other social media sites, commenting on your shares is a good thing. It gives you a greater presence within the newsfeed and makes it easier to explain why you value certain content. A well-written comment also allows you to share a variety of content. Perhaps you disagree with a point of view, but you still find it interesting. It is easy to establish your opinion and thought-leadership through a comment that expresses that viewpoint. Additionally, it’s more likely to draw additional comments, which in turn raise your profile in LinkedIn. If you write a comment, ensure you say something you’re comfortable with others associating with you
- Follow Influencers. When you follow relevant influencers on LinkedIn, you get a range of interesting content in your feed. You can share this when it is relevant to your network. It is also an excellent way to highlight your passion in your LinkedIn profile
The above mentioned solutions should work to give your profile a boost, and transform the effectiveness of your LinkedIn networking.
LinkedIn is a powerful platform for many different reasons. But utilizing LinkedIn effectively begins with viewing your profile from the perspective of a different user, and ensuring that it is up to professional standards. The profile needs to be updated as regularly as any other social media account (such as a Facebook account).
Don’t forget that many LinkedIn users access the platform with the mobile app, so it’s all dynamic and fast-paced. It’s best to keep up.
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