How to get more freelance copywriting clients (even if your tech isn’t that great)
Over the years, I’ve learned how to find more freelance clients for my copywriting business. It’s not easy, but by using a few strategies, it’s definitely possible to grow your freelance business.
Here are five ways you can get more freelance clients:
Share your work
Share your work. If someone asks for a recommendation or someone wants to know who did something cool, do you have an answer? If not, consider sharing what you do. This means sharing example work through your website, social media pages, blog posts, and anywhere else where you have an audience.
Share your story
You should also share your story. For example, tell potential clients about how you got into copywriting or how you started your business. People are naturally curious by nature and people love to learn stories of someone who has walked in the same shoes they’ve walked in.
Get signed up to freelance and social media sites
Make sure you include a link to your website and portfolio in your profiles on social media and job sites. All these sites and social media accounts will help you to get work and find new clients.
You can also find your own clients. Try freelancing websites such as Upwork, Fiverr and PeoplePerHour. When using these platforms to find clients, be prepared to promote yourself in order to attract business.
The advantage of freelance websites is that they allow you to advertise yourself for a relatively low cost. This can be a great way to get the ball rolling when starting out in the copywriting business.
There are also freelancers on social media platforms such as Twitter, Facebook and Instagram. Find a freelancing site that connects you with other copywriters in your area then follow or connect with them on social media. You can then offer a mutually beneficial arrangement for both parties.
Use networking events
Networking events are great for developing relationships with both new and established clients. It’s an environment where you can connect with new prospects and get to know them better. When done right, networking can be an easy way to generate leads.
On the day of the event, be sure to arrive at least one hour before the event, but not more than two hours beforehand. You’ll want to arrive at a time that gives you enough time to network effectively and also chat with the event organiser.
If you arrive too early, you could come off as too eager and rushed. Arriving too late means you might miss the opportunity altogether, so plan ahead and arrive at a time that allows you to network before and during the event. Be sure to talk with each person in attendance and find points of commonality and interest.
Do you know how to get more freelance copywriting clients via guest blogging?
The best way to make the most out of your blog is to get other people to read it. If you’re starting a blog, you’re probably aware that there are many ways to get people to check out your stuff including social media, paid advertising, and paid guest posting or blogging.
While paid guest posting is typically frowned upon, it’s actually a great way to get your business noticed if you do it right. It also gives you more credibility when you have actual work on sites other than your own.
The trick is this: don’t just write on any blog. Find blogs in your niche that are already on the rise but are still struggling with content. This is because more popular blogs will have tons of people submitting content, meaning yours will get lost in the mix.
If you are serious about freelancing, building your own business, or running a blog then there are many ways to get ahead of your competition. Instead of trying to do everything at once, focus on one area at a time and crush it before you try another. This way you will get the most value out of the time you spend on each strategy.