Why have a LinkedIn Company Page? Do you know why you need a LinkedIn Company Page? This post goes through an interesting development, with LinkedIn offering help and guidance on why you should have one, and how to optimise it when you have it.
LinkedIn, no matter how unfashionable it may feel for some people, has been working hard on building its audience. It’s enormous right now, and recent initiatives have seen it become a real powerhouse on social media, with a focus on building more engagement. Things look good.
It’s not far off 750 million members, which makes it pretty powerful. And the engagement it reports as a platform is shooting through the roof. LinkedIn can only get bigger too, because let’s not forget that this tremendous growth has come about during and after a pandemic. Now that the world is opening up, things can only get better for the platform and its users.
For social media marketers, this is an ideal opportunity. In fact, it could be the perfect point at which to aim to enhance your marketing efforts. In the past few months, LinkedIn has been helping users by producing case studies and reports that help them understand how to get the best out of the platform. Now, it has released even more information, this time focused on the Company Page.
The advice is pretty comprehensive, so we’ve tried to break it down into the following key points.
Why have a LinkedIn Company Page: tip 1
Having a LinkedIn Page worth following is the first step. What you want is to quickly and clearly convey what your business does and who you are here to help. Add your organization’s logo, overview, and contact information to your Page. Ensure that your business description contains relevant keywords, as LinkedIn Pages are crawled by search engines and can often rank well.
In addition, add a “Follow” button to your blog, website, and newsletters so that visitors can easily subscribe. By enabling “Invite to Follow,” you can get your first-degree connections to join you on the network. Link to the LinkedIn Page of your organisation in your email signature, or on other social media profiles.
Why have a LinkedIn Company Page: tip 2
LinkedIn is a resource for entrepreneurs, marketers, C-level executives, and others. To reach their professional goals, they are seeking original, insightful, and valuable content.
You should publish news, trends, and other relevant content to grab the attention of an audience in this niche. In small businesses, 88% of decision-makers assert that thought leadership content improves their perception of an organisation.
Content can be shared on the LinkedIn Page in many ways, including short-form and long-form posts, curating third-party content, showcasing employee voices, etc. You can use Content Suggestions to learn more about topics that resonate with your audience.
Why have a LinkedIn Company Page: tip 3
One-sided dialogues do not build communities. Engaging with others and contributing to existing LinkedIn conversations will improve the look and feel of your LinkedIn Page. Hashtags offer a simple method for doing so.
With up to three hashtags associated with your page, your page will be more discoverable by members interested in that hashtag. From the perspective of your brand, you will also be able to interact with the hashtag feeds and reply back to conversations.
If you have a large following, find and host events related to your industry through LinkedIn Events. This makes real-time engagement and interaction possible.
Oh yeah, and use analytics…
The Page analytics tools allow computer users or mobile app users to access detailed demographic information about followers and visitors. Furthermore, you’ll be able to identify which of your posts are generating the most engagement. This allows you to optimise consistently for better engagement with your audience.