Email marketing is not dead. It isn’t even resting. Instead, it is very much a strong and vital player in content marketing, and has helped many a small business gain new leads and close more deals. In this post we will look at four reasons why email marketing is still very much a force to be reckoned with.
The first reason why email marketing is such a good idea is that it is affordable. It isn’t free, and when you start to scale up your email marketing it can become a major expense, but right at the start you can save a lot of money. Especially when compared to print marketing, for example.
Added to this, it also has a better return on investment than conventional mailings (the kind of stuff you get through the letterbox). So it’s cost-effective to start with (you just need an email account and possibly an email marketing platform like MailChimp) and brings a better ROI.
Relationships are better than selling
E-mail is also incredibly good for building relationships. The best e-mail marketing is not about having a huge list and hammering it on a daily basis. Instead, some e-mail marketing works really well when you already have a relationship with the person you’re communicating with. Dropping a quick line to a business contact and then building a regular series of e-mails out of that is often the best way to achieve ROI on your e-mail marketing. You’re allowed to be nice with your e-mail marketing, and you’re allowed to talk to the person directly. Remember that the next time you are told that the money ‘is in the list’.
With the advent of huge e-mail marketing platforms, you are also able to track and measure almost every aspect of your campaign. This allows you to see what is working out and what is failing miserably. It allows you to stop sending e-mails to people who just don’t want to hear from you, which is a big part of playing nice. It also shows that you know what people like to read.
It’s bigger than social media
The final reason why email marketing is such a powerful tool, even now, is linked to social media. Believe it or not, e-mails are still the most powerful way to reach somebody, especially in a business-to-business relationship. The majority of people out there read their e-mails on their phones or tablets. They don’t necessarily read them on a desktop. And they do this more than they use social media. That means you have a ready and captive audience that will, whatever happens, see your e-mail.
So those are some reasons why email marketing is still a wise investment. The fact that it doesn’t cost that much to setup initially means that, if you run a business, you really have no excuse.
Setting up a powerful e-mail marketing campaign shouldn’t take more than a couple of hours to get right, then all you do is press ‘send’ and wait for your measurable data. Do it right, and you have a whole new weapon in your marketing arsenal.
And I know some business people who only use their smartphones to read their e-mails. That alone should be enough to encourage you to get on top of your e-mail marketing.