You can spend hundreds of thousands of whatever currency you operate in on branding your company. But how much of your resources do you dedicate to your own personal branding?
You have a personal brand. Everyone around you has a personal brand. the millions of people who use LinkedIn and Facebook and all those other channels daily are trying desperately to improve their personal brand.
But most of us are not looking at ourselves closely enough. Unless we are fully aware of our actions and interactions we may well find that we are harming our personal brand every day. And it needs protecting.
Your personal branding in action
Every time you fail to turn in a project on time, you make a small level of impact upon your client. It is almost imperceptible at times, but it is there. Your client may generally feel that it is ‘no big deal’ that a project was late, but at some point in the future, she will remember that it was late.
If you run a company and you don’t deliver the service that you promised you would, it will affect the client. They may well want to buy more from you, but if someone comes along with a better promise next time, they will listen.
If you imagine that you are a walking advert for your brand, it soon becomes clear that everything you say and do is somehow going to influence others.
Get that project done in time. Deliver the goods when you say you will. Stay calm and unruffled when delivering a presentation. It all adds up.
Make personal branding work for you
Turn up on time. Do what you have said you will do, time and time again. get that product or service completed and delivered a day early.
People really take note of how you perform. They always have. The more you surprise them or beat expectations, the more people will turn to you, stick with you, and tell others about you.
If you are creating a blog post, put the effort in. Or pay a professional. Every word you publish online will add a little or take a little from your personal brand.
If you are simply making a phonecall to a prospect or a lead, be polite and courteous.
If you are saying ‘good morning’ to a colleague, be conscious. Are you giving them the right impression?
Your personal brand is interconnected with every aspect of your success. All day, and all night.
Make it work for you.