The 3 Tools I Can’t Run My Business Without

I’ve always been the type of person who likes the odd shortcut or two. There’s nothing better than finding a way to get things done quicker or more efficiently. A way to beat the system. And it’s even more fun when you find a way to just make your life a little smoother and a little more productive.

As a content marketer, if I didn’t have the following three tools on my radar, I’d sink. Two of them (the first two) are platforms that I use daily, the kind of sites that don’t need my password anymore. The third, Canva, is quickly becoming a favourite.

Check them out if you haven’t already. Let’’s get started with the Big One, the one that is literally helping me to live my life without feeling like a disorganized idiot.


This has been around for a while now, and it has become an essential part of my existence. If I need to remember anything or keep any piece of information safe (forever) this service has my back.

I’ve learnt how to use it inside out, and the kind of tricks you can carry off (like emailing notes into Evernote, which is always useful) make it a fantastically versatile platform, even with the free version.

And guess what? I’m going to be a little troublesome here and point out that, no matter how genius Evernote is, it has an iOS app that really, really sucks. Clunky and slow, it just doesn’t feel right. I can’t talk for Android users, but I mainly use the Web version now, which says it all about iOS.

So that’s a service that has the world’s worst iPhone version, and still manages to help me live my life in a productive way.

In fact, if Evernote was human, I’d probably marry it.

Google Drive/Docs

These two platforms are invaluable to a content creator, someone who has to write many, many pieces of content and then ensure it is all organised. It’s vital for a business owner or freelancer too, because having a place to keep all your key documents safe matters.

I gave up on my MacBook hard drive months ago, because Google Drive keeps everything in one place. You can also use it to store photos too, as well as other files.

For  business, it simply means you can use it anywhere, bringing up a presentation on any computer, or dragging up a document on the train.

And if anyone ask you if your business is in ‘The cloud’, you can say yes. It’s the original Cloud platform for business really.


An interesting one. This is kind of like having a design studio at your fingertips. Imagine needing a new leaflet design and not knowing where to start. Now imagine getting that design for free, and it’s gorgeous too. Oh, and you can change it however you want, then download it and use it as your creation.

Now expand that to nearly every single design requirement a business could need, from flyers to Twitter headers, blog art and everything inbetween.

That’s Canva. I’ve only started using it recently, but it’s given me a great and eye-catching Twitter header, and helped to create the beginnings of a fantastic pitch deck.

It’s going to get even better too, the more I use it. I can feel it.

Those are the three tools I am using the most, one for organisation, one for content storage and management, and one for design. Try them out, they’ll change the way you run your business in some way.

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Sal Ashraf

I'm a freelance writer. This site is all about getting more business, and keeping that business, whether you're a solo entrepreneur, or a large company.

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